Events  Deals  Jobs 
    Sign in  
 
 
DoubleVerify // digital media measurement software & analytics
 
Marketing, Full Time    New York    Posted: Tuesday, August 02, 2022
 
   
 
Apply To Job
 
 
JOB DETAILS
 

Who We Are:

DoubleVerify is a leading software platform for digital media measurement & analytics. Our mission is to make the digital advertising ecosystem stronger, safer, & more secure thereby preserving the fair value exchange between buyers & sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data & analytics to drive campaign quality & effectiveness & to maximize return on their digital advertising investments globally. Learn more at www.doubleverify.com.

Position Overview:

DoubleVerify is at an exciting point in its growth as a market leader & provider of global verification & performance solutions to top brands across the globe. We are seeking a marketing professional to lead & manage US-based cross-channel marketing efforts & teams. This individual will be responsible for developing a US-centric marketing & communications strategy that raises awareness for DV & our offerings overall, attracts new high-value target clients, & helps advance potential prospects through the funnel using thoughtful ABM communications. This individual will also be responsible for ensuring all programs are accountable & measurable based on designated KPIs. 

What You Will Do:

You will collaborate closely with the CMO & SVP of Corporate marketing to define strategies & tactics that will enable DV to establish its leadership position as a company that drives quality & performance for top brands & agencies. This means raising our profile in key markets & designing content & outreach programs with messaging that specifically resonates with target clients. 

To be successful, you will:

  • Act as a strategic thought partner to senior leaders & stakeholders across all aspects of corporate marketing, including brand, content, & customer marketing 
  • Develop marketing programs that accelerate revenue & market share growth 
  • Further DVs position as an industry thought leader, collaborating with the content marketing team to establish the strategic planning & execution of large-scale content programs & priority research projects
  • Design & implement programs that maximize the effectiveness & efficiency of cross-channel customer marketing & communications
  • Partner with product marketing & commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities & needs (i.e. verticals, lifecycle stages, etc.)
  • Develop a cross-channel approach to marketing & communications that reinforces core content & strategic themes, while working with global leaders to localize messaging  
  • Nurture a talented team of content & field marketing specialists to achieve these goals
  • Manage marketing budget & expenditures
  • Maintain brand standards & ensure compliance across all marketing & communications channels
  • Identify competitors & evaluate their strategies & positioning & devise counter-strategies
  • Build long-term relationships with employees, clients, industry associations, & stakeholders

Who You Are / What You Have Done:

  • Minimum of Bachelors degree in Marketing/communications or related field - preferred Masters degree
  • 10+ years experience with marketing leadership and/or communications; previous working experience as a Marketing Director for at least 3 years
  • Experience managing a team of contributors - both direct & indirect reports
  • Demonstrated leadership, writing & communication skills
  • Experience executing market analysis & developing collateral in PowerPoint & other creative software
  • Experience with lead-generation/ABM capabilities within Salesforce or similar CRM
  • Experience with marketing automation platforms such as Marketo
  • Ability to work independently and/or facilitate communications across functional teams
  • Excellent written & verbal communications skills
  • Experience thriving in a fast-paced, team-based environment
 
 
 
Apply To Job
 
 
 
 
 
© 2022 GarysGuide      About    Feedback    Press    Terms