Who We Are:

DoubleVerify is a leading software platform for digital media measurement & analytics. Our mission is to make the digital advertising ecosystem stronger, safer, & more secure thereby preserving the fair value exchange between buyers & sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data & analytics to drive campaign quality & effectiveness & to maximize return on their digital advertising investments globally. Learn more at www.doubleverify.com.

Position Overview:

DoubleVerify is at an exciting point in its growth as a market leader & provider of global verification & performance solutions to top brands across the globe. We are seeking a marketing professional to lead & manage US-based cross-channel marketing efforts & teams. This individual will be responsible for developing a US-centric marketing & communications strategy that raises awareness for DV & our offerings overall, attracts new high-value target clients, & helps advance potential prospects through the funnel using thoughtful ABM communications. This individual will also be responsible for ensuring all programs are accountable & measurable based on designated KPIs. 

What You Will Do:

You will collaborate closely with the CMO & SVP of Corporate marketing to define strategies & tactics that will enable DV to establish its leadership position as a company that drives quality & performance for top brands & agencies. This means raising our profile in key markets & designing content & outreach programs with messaging that specifically resonates with target clients. 

To be successful, you will:

• Act as a strategic thought partner to senior leaders & stakeholders across all aspects of corporate marketing, including brand, content, & customer marketing 
• Develop marketing programs that accelerate revenue & market share growth 
• Further DVs position as an industry thought leader, collaborating with the content marketing team to establish the strategic planning & execution of large-scale content programs & priority research projects
• Design & implement programs that maximize the effectiveness & efficiency of cross-channel customer marketing & communications
• Partner with product marketing & commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities & needs (i.e. verticals, lifecycle stages, etc.)
• Develop a cross-channel approach to marketing & communications that reinforces core content & strategic themes, while working with global leaders to localize messaging  
• Nurture a talented team of content & field marketing specialists to achieve these goals
• Manage marketing budget & expenditures
• Maintain brand standards & ensure compliance across all marketing & communications channels
• Identify competitors & evaluate their strategies & positioning & devise counter-strategies
• Build long-term relationships with employees, clients, industry associations, & stakeholders

Who You Are / What You Have Done:

• Minimum of Bachelors degree in Marketing/communications or related field - preferred Masters degree
• 10+ years experience with marketing leadership and/or communications; previous working experience as a Marketing Director for at least 3 years
• Experience managing a team of contributors - both direct & indirect reports
• Demonstrated leadership, writing & communication skills
• Experience executing market analysis & developing collateral in PowerPoint & other creative software
• Experience with lead-generation/ABM capabilities within Salesforce or similar CRM
• Experience with marketing automation platforms such as Marketo
• Ability to work independently and/or facilitate communications across functional teams
• Excellent written & verbal communications skills
• Experience thriving in a fast-paced, team-based environment