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HelloFresh // meal kit delivery
 
Marketing, Full Time    Toronto, ON    Posted: Wednesday, September 04, 2019
 
   
 
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JOB DETAILS
 

We are looking for a Performance Marketing Specialist to join our Growth Marketing team at HelloFresh. The ideal candidate will have knowledge of the affiliate / podcast / influencer industry & thrives in a fast-paced environment. Primary responsibility will be sourcing, negotiating, optimizing & analyzing performance to achieve our ambitious acquisition goals.

To succeed in this role, youll need experience in planning, negotiation, & analytics to implement & innovate marketing campaigns across multiple platforms.

You will

  • Work closely with the Online Performance Manager to support key performance channels, including Affiliates, Influencers, & Podcasts with a goal of optimizing KPIs such as conversions, acquisition costs, LTV, & ultimately, ROI of each channel
  • Develop campaign ideas to deliver on targets, execute on plans, analyze performance, & recommend optimizations on your channels
  • Conduct research to source, vet, & analyze partners for potential collaborations
  • Create a robust & well organized database of talent / publishers / partners with continual outreach.
  • Manage day-to-day communications with both Affiliate partners & Influencers, via both inbound requests & outreach, including coordination of product to partners for trial & review, & landing page creation
  • Compile, analyze & interpret data to identify marketing strategies, conclusions, & quantifiable business opportunities
  • Work with internal analytics resources to further enhance reporting & insights within & across campaigns

You are...

  • Organized organizational skills, project management skills & ability to multitask are the foundation of everything you do
  • Creative Challenge conventional methods & open to new ideas
  • A critical thinkerUse logic & reasoning to identify the strengths & weaknesses of alternative solutions, conclusions or approaches to problems
  • Enterprising Seek to take up & start new projects. Able to achieve work with risk of failure
  • Driven for Results Push projects to completion with a sense of urgency
  • Excited to work in a fast-paced environment with constant change

At a minimum, you have...

  • BA or BS, ideally in Marketing, Business, Management or related fields
  • 1-2 years of agency experience
  • Intellectually curious with strong analytical skills
  • Strategic & critical thinking you get the smaller & the bigger picture
  • Understand key business KPIs for subscription e-commerce (CAC, CLV, CR, etc.)
  • A team player with a fantastic can-do attitude ("no" isn't in your vocabulary!)
  • Excited to work in a fast-paced environment with constant change
  • Proficiency in the Microsoft Office Suite, Google platforms, Tableau, third party analytics platforms & media attribution technology/methodologies is preferred
 
 
 
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