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Vimeo // platform for watching, uploading & sharing videos
Product, Full Time    New York City    Posted: Thursday, April 21, 2022
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Vimeo is looking for a passionate & accomplished Product Marketer to join the Product Marketing Team focused on enabling our go-to-market teams!

Youll work at the intersection of Product, Sales, Marketing & Creative to orchestrate high-impact product launches, acquire in-depth customer & market insights, develop personas & use cases, drive messaging, collateral & sales plays & own sales enablement & knowledge sharing. This role is ideal for a data-driven self-starter who can work on both creative sales marketing initiatives & data-driven strategies! The role requires thorough familiarity with the B2B marketing & sales process, best practices & experience supporting & enabling sales teams in a B2B SaaS company

What youll do:

  • Define & own outbound sales plays we want to put in motion & partner/project manage cross-functional teams to activate against them - be accountable for the success of these sales plays
  • Partner with core product marketing to release large-scale product launches to sales & success teams, & develop revenue-driving release plays
  • Build & own presentations & communications of go-to-markets & other strategies to a 200+ person global sales team
  • Conduct comprehensive user research & definition of buyer personas to properly package our products & inform internal stakeholders
  • Partner closely with field product marketing, sales enablement, & content teams to develop sales materials including sales decks, datasheets, return on investment calculators, battle cards, etc.
  • Support efforts on pricing & packaging optimization strategies for the business
  • Apply insights from Google Analytics, Salesforce, & Marketo to measure, track & optimize the success of product marketing programs & activities

Skills & knowledge you should possess:

  • 5-8 years of product or marketing experience, B2B or enterprise SaaS strongly preferred
  • Efficiently working cross-functionally with product management, sales, marketing, PR, & creative teams on driving growth through product marketing initiatives
  • Proven self-starter, with a bias for action, who can implement & strategize, & is comfortable with ambiguity
  • Experience defining & leading outbound campaigns & sales play strategies
  • A working sense of Marketo, Salesforce, & GA, using these platforms to report on KPIs to track performance & identify trends
  • Excellent verbal & written communication skills with strong copywriting & messaging skills, comfortable speaking in front of diverse audiences
  • Strong attention to detail & organizational skills, with the ability to prioritize effectively & toggle between long-term strategies & short-term tasks
  • Accustomed to driving results in a collaborative, fast-paced environment


Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 260 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

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