Vroom.com is a venture-backed, fast-growing start-up focused on revolutionizing the car buying experience. Our approach is unique in that we recondition pre-owned vehicles to a high standard, sell online, and deliver anywhere across the US. We have experienced tremendous growth in our first 5 years of operation and have become a disruptive force in the automotive industry. Vroom is an exciting, accelerating workplace, and there's no better time to join the team than right now.
Vroom is looking for a passionate, rigorous marketing analytics leader to join us in building our fast-growing business. The Senior Manager of Marketing Analytics will leverage a developing data stack to support B2C marketing and sales strategy and inform decision making related to all marketing channels. In this position, you'll combine strong leadership skills with your deep and sophisticated background in marketing forecasting and measurement. You will make impact by developing new and improving existing frameworks for marketing channel effectiveness as we rapidly scale marketing investment. As we plan demand, analyze conversion and efficiency opportunities, project results, and scale tactics and channels, we'll look to you as our analytical lead across the marketing and sales organization.
Analyze national and DMA-based campaign results and partner with marketing teams to optimize the paid media spend across online and offline marketing channels based on CPA and ROI
Create demand forecasting and funnel conversion tools in partnership with sales and marketing managers utilizing channel, company, industry and economic data
Translate business questions into analytic hypotheses, data needs and reporting requirements
Develop and implement approach to evolving attribution framework in order to maximize spend efficiency
Conceptualize & refine analytics dashboards to improve the effectiveness of digital online and offline marketing programs
Own implementation and day-to-day management of media mix modeling and attribution partners
Communicate and visualize findings in a concise and understandable fashion using Excel, SQL, Lookr, etc. to drive strategy
Ensure data consistency and integrity across all marketing analytics platforms
Strategic, cross-functional thinker able to gather buy-in from senior leadership for analytical and measurement framework approaches
Excellent oral and written communicator with the ability to communicate effectively with both technical (Data Science/Engineering) and non-technical stakeholders (Marketing/Sales/Finance)
5-8 years of experience in e-commerce, performance marketing analytics, finance, consulting, or another modeling-rigorous discipline
Mastery of financial, statistical and economic concepts integrated into multi-touch attribution, cohorted funnel conversion and forecasting
Excellent Excel skills including pivot tables, index/match, shortcuts, etc you can operate without a mouse
Working knowledge of SQL and knowledge in Looker, Tableau or similar BI software
Experience with third-party web & mobile analytics tools (Google, Mixpanel, Amplitude), attribution platforms (Tune, Convertro, Rockerbox), and event collectors (Segment, mParticle)
This full-time role offers competitive compensation; health, dental & vision insurance through United Healthcare; a 401k plan; fully company-paid short term disability, long term disability, and life insurance; access to a healthcare concierge service with virtual visits; and 15 annualized days of paid vacation.
But our biggest benefit is being part of a low-ego, high performing team that's transforming the used car market into a modern, online and data-driven industry. We are looking for people who want to be a part of a contemporary startup culture. What gets us out of bed is working with talented people on a mission that matters.