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Alfred // digital & in-home concierge services
 
Marketing, Full Time    New York City    Posted: Wednesday, October 09, 2019
 
   
 
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JOB DETAILS
 

Your role in our mission

Partnering with the largest real estate developers in the world, Hello Alfreds footprint has grown rapidly in the last three years & currently operates in more than 20 markets across the United States. The critical role of Enterprise Marketing Manager will drive awareness & revenue with real estate partners through strong customer relationship marketing & impactful go-to-market strategies.

How youll help us to be successful

Defining & owning the enterprise marketing strategy & experience, including but not limited to:

  • Overseeing funnel & pipeline with associated revenue & budget goals
    • Create & manage key insight measures including win/loss & pipeline
    • Ensure inside sales & account teams appropriately track activity & drive campaigns in salesforce to enable marketing measurement
    • Identify ROI for key marketing programs & events, to optimize activities
    • Drive resource allocation (budget & people) & processes to achieve measurable gains in revenue & efficiency, while maintaining the highest level of quality in customer experience
    • Leverage reporting to maximize budget & allocate resources toward highest return opportunities investments
  • Crafting account-based marketing segmentation, strategies & campaigns
    • Define the buying journey end-to-end
    • Directly lead, design, & execute personalized campaigns leveraging content & events to engage the buyer network & connect them through personalized experiences with account teams
    • Define associated go-to-market calendar for enterprise campaigns, events & programs
  • Managing & monitoring lead generation efforts
    • Create, manage, & monitor performance for all lead generation initiatives, including email campaigns, content marketing, drip campaigns & nurture programs, events, partner channels, SEO, etc
    • Model & forecast growth marketing plan results including KPI targets (inquiries, MQL, sales active pipeline etc.)
    • Develop & execute content strategy, & oversee creation of content & messaging to support strategies. Ability to create content is a huge plus.
  • Supporting solution packaging, positioning & pricing
    • Influence Operations, Technology, Product & Product Marketing teams to design products, services & value prop bundles that enhance enterprise company experience & revenue
    • Identify gaps in our services & work closely with Operations, Technology, Product & Partnership teams to solve for them
    • Inform & align with Product Marketing & Brand teams to develop the appropriate assets & content for sales, product launches & go-to-market planning to bring our products to life in a differentiated way for the enterprise
  • Providing voice of the customer & marketplace insights to prioritize the roadmap for our internal product & technology teams
    • Champion enterprise buyer & employee voice of the customer insights from across internal functions to inform product development, partnerships, pricing, sales enablement, experience plans, messaging, promotions, product launch plans & other key internal functions
    • Champion competitive intelligence across direct & indirect players to inform positioning, pricing, messaging & product development
    • In partnership with Product Marketing, create member stories to showcase product solutions & benefits

What superpowers youll use

  • Analytical - hyper-focused on data & financials.
  • Empathetic - understands buyer needs & aligns products with those needs
  • Creative - packages & markets products in creative, differentiated ways
  • Technical - understands of the latest technology & strong ability to communicate with product teams
  • Collaborative - excellent relationship building skills with an ability to prioritize, negotiate, & work with a variety of internal & external stakeholders

Who you are

  • 5-7+ years of experience in Enterprise, Customer-Relationship or Product Marketing
  • Bachelors degree in business, marketing, related field; MBA valued
  • Pipeline management & reporting experience a must
  • Strong track record thriving in a high-growth environment
  • Experience with real estate is an advantage
  • Self-motivated with a strong work ethic
  • Can think through & solve tough issues, tasks, & problems
  • The drive to mentor & learn in equal parts

Youll connect with us If you

  • Practice empathy
  • Conduct yourself with the highest integrity
  • Are thoughtful, self-reflective & always open to growing
  • Speak up with radical candor
  • Approach your work like an owner
  • Have a high & ever-climbing bar for excellence
  • Always do things the right way, even when its harder
  • Believe that #oneteam is greater than the sum of its parts
  • Leave no loops unclosed
 
 
 
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