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Teachers Pay Teachers // platform for educators to share their work
 
Design, Full Time    New York    Posted: Wednesday, April 21, 2021
 
   
 
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JOB DETAILS
 

Contractor Role 

For a company focused on empowering teachers Back-to-School is our biggest moment in connecting with our educator community. Were looking for some extra design support over a 6 week period to deliver an impactful campaign & keep all brand design efforts moving at full speed during that critical time. As Senior Brand Designer,  you will be joining our team to support the day-to-day design needs of TPTs marketing team & serve as a steward of the TPT brand & its extensions. Youll collaborate with a diverse team of stakeholders, marketers, copywriters, product designers, & researchers to deliver quality design solutions that align with overall marketing strategy & meet clearly defined performance goals. 

On-going projects during that 6 week timeframe include: (Note: These tasks will be divided between you & another Senior Brand Designer.)

  • Developing & extending our annual back-to-school campaign across varying touch-points & channels. 
  • Creating sale collateral for our Back-to-School sale.
  • Help drive adoption of our digital suite, Easel by TPT through a variety of emails, landing page, social, & onsite banners.
  • Create design collateral for our annual seller conference launching in July.
  • Design various banners, social collateral, emails, one-pagers & landing pages to promote our school subscription: TPT School Access.
  • Any evergreen on-going social media, email, & landing page asks.
  • Any unforeseen crisis response collateral. 

Contract Date:

May 24th - July 2nd

40 hrs/per week

Responsibilities

  • Create visual design solutions that solve both user and business needs to increase the visibility & brand equity of TpT.
  • Provide designs that yield a cohesive user experience across all TpT brand touchpoints online & offline.
  • Contribute to all phases of the creative process from initial concept definition to execution & production.
  • Participate in group work sessions to generate concepts for marketing campaigns, promotional events, conferences, & social media marketing efforts.
  • Develop & deliver brand & marketing assets for a wide range of projects & stakeholders throughout the organization.
  • Contribute to & maintain the system of TpT brand guidelines, style guides, & design toolkits.
  • Document detailed design specifications for digital & print production, as well as archival purposes.
  • Evangelize the virtues, character & quality of our brands & provide guidance to both designers & non-designers throughout the organization.
  • Actively participate in all group design critiques & cross-functional feedback sessions by presenting work & contributing feedback for others.
  • Contribute to overall marketing team growth, marketing strategy, & achievement of specified OKRs.

Requirements

  • 5+ years of brand / marketing design experience in a similar role, agency, or organization
  • BA degree in Design is preferred
  • A blended skill set of visual design for print materials, basic UI design, copywriting, illustration, & typography.
  • Strong understanding of brand principles & how to create a branded system for marketing campaigns & sub brands.
  • Excellent storytelling & communication skills, both written & verbal
  • Experience working with established brand guidelines, style guides, voice & tone guidelines, & design systems
  • Proven track record of collaborating successfully with cross-functional teams to launch, market, & drive adoption of products
  • Ability to exhibit strong judgement & decision making skills
  • Demonstrated proficiency in Adobe Creative Cloud & Figma
  • A comprehensive portfolio of design case studies that showcase early concepts & iterations, supporting user research, performance metrics, & design processes used throughout the duration of each project.
 
 
 
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