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Gympass // single membership to over 8500 gyms
Marketing, Full Time    So Paulo    Posted: Sunday, October 27, 2019
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Latam Senior Field Marketing Manager- Gympass, So Paulo

Hi candidate!

Do you wanna help people find an activity to love & defeat inactivity in the world? So join our team & this mission!

As Latam Field Marketing Manager you will report to the Global Field Marketing Director & work closely with other verticals of the Global Marketing Team, especially Content & PR & Growth. Your responsibilities will include consolidating demand & driving regional pipeline generation, using different channel marketing campaigns at a regional/local level, with a focus on events & local partnerships. As a Field marketer, you will have to partner closely with local leadership & sales teams, identifying regional opportunities & localizing global marketing initiatives, in all markets where Gympass currently operates in Latin America (Brazil, Argentina, Chile & Mexico). You will manage a team of 6 people, located in these four markets.

A Field Marketing Managerat Gympass will:

  • Liaise with local leadership (Regional Manager, Country Managers, Head of B2B & Engagement, Gyms) on all Field Marketing initiatives to develop regional marketing plans that align with Global Marketing Strategies & support sales objectives;
  • Mapopportunities, prioritize, negotiate & execute local events;
  • Report on regional events results & budget;
  • Manageregional partnerships & relationship with organizations & influencers, identifying local opportunities for cooperation (NGO, companies, advisors, influencers) & evaluating & organizing co-marketing or shared initiatives;
  • Execute local events, including but not limited to: contracts & payments control, alignment with partners on execution & logistics, alignment with BDD/BDR team on strategy, execution & logistics, select, brief & manage providers (booth, brand activations);
  • Partner with Global Marketing (PR/Comms, Content, Product Marketing & Growth), to provide local inputs & insights, in order to deliver an integrated marketing strategy for each country including digital marketing efforts & growth campaigns, collaterals (presentations, videos, photos, testimonials & success cases), as well as local opportunities for press releases & PR pitches.

The qualifications required for this position are:

  • Proven track record in developing & executing integrated marketing tactics with a focus on events - B2B marketing experience is highly desirable;
  • Strong sales process knowledge, understanding how sales teams consume marketing leads & drive pipeline development;
  • Capable of working closely with internal stakeholders & customers;
  • Enthusiastic team player with make it happen attitude;
  • Solid event organization experience;
  • Experience working across matrixed organizations to drive desired outcomes;
  • Experience in Global multi-cultural organizations & global marketing team;
  • Available for immediate & on-going travel (about 30% of the time);
  • Fluency in English & Spanish is mandatory.

What can Gympass offer you?

  • Opportunities for personal growth & professional development.
  • Possibility to make your mark in a dynamic company & in a global unit.
  • A stimulating & welcoming atmosphere.
  • Complete access to the Gympass benefit to visit as many gyms as you want, & enjoy a healthier life.

Join this mission!

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