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SecurityScorecard // security grading service for orgs
 
Marketing, Full Time    New York City    Posted: Friday, December 06, 2019
 
   
 
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JOB DETAILS
 

The best marketing teams in the world have one thing in common - successfully driving their companys strategy throughout all aspects of their go-to-market ops. At SecurityScorecard were building that team & looking for talented & ambitious marketeers that are ready to take their careers to the next level. Have you ever fantasized about taking a company from customer-focused to customer-obsessed? Do you take pride in teaming with marketing, sales, & customer success teams to weave the voice-of-the-customer into all we do?

As a customer-focused organization, SecurityScorecard is looking for a customer marketing manager to engage & advocate for our growing base of customers. In this role youll build upon our strong customer relationships as you grow a community of like minded security & risk professionals. This role will act as an evangelist & ambassador amongst this network of companies with the mission to elevate their engagement levels, help increase their awareness of our company & offerings, & create a community of fanatic brand advocates.

This new role will help drive revenue, identify & create cross-sell & up-sell opportunities & increase loyalty & retention through compelling marketing campaigns & customer specific programs such as referrals, testimonials, references, logo usage, user group, customer advisory board & more. In addition, you will collaborate with product marketing, sales & other internal departments to create an overall incredible customer experience & help us reach business goals tied to the customer community.

If youre creative, a great communicator, a team player, & youre excited to be one of the fastest growing security companies on the planet, then we welcome you to apply!

Knowledge & Required Experience

  • Bachelors degree with an emphasis on communications, marketing, & business
  • Previous experience in Customer Service, Customer Success & marketing programs or field marketing preferred
  • Effective project manager who can act as a liaison to the rest of the organization
  • Technical knowledge of the latest digital marketing tools & channels, including Customer Relationship Management platforms & Marketing Automation platforms
  • 3-5 years experience creating & executing marketing campaigns & programs that drive customer engagement & advocacy
  • Familiarity with B2B marketing, lead generation, & event management
  • Ability to write effective copy is a necessity; graphic design capabilities are a plus

Responsibilities

  • Build rapport with customers to help increase renewals, referrals, & cross-sell & up-sell opportunities
  • Lead & manage customer engagement & communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding & ongoing nurture campaigns
  • Connecting with customers to ensure continued education & success throughout the relationship lifecycle
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
  • Help marketing & sales meet business objectives through customer advocacy initiatives
  • Create copy that speaks to the customer audience
  • Manage & maintain engagement & advocacy programs; continually recruit new customer advocates
  • Manage a library of up-to-date customer success stories, logo usage & list of reference-able customers in partnership with Product Marketing
  • Manage ongoing customer satisfaction surveys to drive change throughout the organization
  • Develop a customer lifecycle campaign program & work with marketing operations to implement
  • Create special marketing content for account management/customer success to help at-risk customers with training in conjunction with Product Marketing
  • Target happy customers for advocacy opportunities
  • Provide product feedback given by advocates to the Product Management & Product Marketing team

Personal qualities

  • Strong passion for serving & understanding customers
  • Interpersonal skills to help nurture customer relationships & work with cross-functional teams
  • Incredibly creative & solid communication & writing skills
  • Analytical skills to determine marketing effectiveness & ROI of customer engagement efforts
  • Strategic thinker that can see beyond the day-to-day grind to help reach marketing & sales goals, create a stronger brand, & improve the customer experience

WhySecurityScorecard?

At SecurityScorecard, we are revolutionizing the cybersecurity industry with our platform, data, & insights. Weve built a new category of enterprise software, which enables companies to rate & understand the security risk of any company. Our customers span a variety of sectors & use cases, including compliance, cyber insurance, & vendor risk management. We are proud to be backed by Sequoia, Google Ventures, & Moody's.

SecurityScorecard is growing tremendously, & we're looking for people who can contribute to the next phase in our company's development. What makes a successful Scorecarder? Your skills are of course key, but your attitude is equally important. As a Scorecarder, you will commit to working & having fun in a way that exemplifies our S(CORE) values.

As individuals & as a community, we are Solutions Focused, Customer Centric, & operate as One Team. We are Resilient & Embody #SecurityDNA to practice what we preach.

 
 
 
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