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Eventbrite // event ticketing for live experiences
 
Marketing, Full Time    Nashville, Tennessee    Posted: Tuesday, February 11, 2020
 
   
 
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JOB DETAILS
 
THE CHALLENGE
How we communicate with our customers sets the tone for our entire relationship. Our goal of building the global platform for live experience relies on this foundation. Effective marketers develop & optimize campaigns using a data-driven approach & an iterative test & learn process.  These are core principles to incrementally improving the business metrics.

THE TEAM
The Lifecycle Marketing team leads the improvement of Eventbrite KPI's through the optimization of lifecycle touchpoints, strategic marketing tests & data discovery.  As a global function, we support the regions with the tools & knowledge to be more effective marketers. Our team is the expert of aligning our marketing touchpoints with market, customer & product data. We love what we do.  We are curious, we measure everything, & we bring a deeper level of insights to our marketing machine.
 
THE ROLE
You'll be the expert on our customer lifecycle effectiveness.  You will help solve critical marketing challenges including:  who we contact, at what time, using what channel.  You will have the opportunity to shape our marketing tool sets to be more effective.  As a global marketing hub for Eventbrite's lifecycle marketing, you will support all the other regions with the knowledge, tools, & insights to improve their specific programs.  You will bring a revenue-first approach to our programs & will also work to improve customer NPS.  You will initially manage one other person, with the potential to manage more as we continue to grow our function.
 
 
 
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