Acquia empowers the worlds most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, & IT operations teams at thousands of global organizations to rapidly compose & deploy digital products & services that engage customers, enhance conversions, & help businesses stand out.

Headquartered in the U.S., Acquia is positioned as a market leader by the analyst community & is listed as one of the worlds top software companies by The Software Report. We are Acquia. We are a global company with employees located in more than 30 countries, & were building for the future. We want you to be a part of it!

About the Role:

The Director of Marketing Operations & Analytics is a key strategic role responsible for driving the efficiency, scalability, & data-driven effectiveness of the marketing function. You will oversee marketing technology, data infrastructure, & analytics, ensuring that marketing strategies are executed flawlessly & that performance is measured & optimized for growth. This role combines operational leadership with deep analytics expertise, empowering the team with insights that enable smarter, faster decision-making. You will play a pivotal role in aligning marketing activities with revenue goals, customer insights, & overall business objectives.

The ideal candidate is constantly thinking about the next generation of digital marketing; how we can achieve more with what we have, how do we meet buyers where they are, assess if there are gaps in our tech stack, drive increased adoption & usage of our tools to increase sales & marketing productivity.  

As the marketing organizations operational backbone, this role requires a proactive forward-thinker & hands-on leader who is passionate about innovation, technology, & the intelligent use of data to drive results.

Key Responsibilities:

Marketing Operations:

• Design & lead the marketing operations strategy, ensuring scalable processes across lead management, campaign execution, & performance tracking.
• Manage the marketing technology stack (CRM, marketing automation, data orchestration, analytics tools, etc.) to ensure seamless integration, usability, & alignment with the sales & customer success teams.
• Own the lead management process, including lead scoring, nurturing workflows, segmentation, & routing to ensure high-quality leads are passed to the sales team.
• Develop & optimize marketing workflows, increasing efficiency through automation & best practices across the team.
• Ensure cross-functional alignment between marketing, sales, & account management teams, ensuring that all campaigns, data, & initiatives are in sync with organizational goals.
• Govern data management & integrity, including data hygiene, compliance (e.g., GDPR), & accuracy across all marketing & sales platforms.

Analytics & Insights:

• Lead the marketing analytics function, creating dashboards & advanced reports that provide deep insights into the full customer journey, including lead generation, attribution, funnel performance, & campaign effectiveness.
• Build & maintain marketing models, such as multi-touch attribution, predictive lead scoring, customer segmentation, & lifetime value analysis, to enable more accurate forecasting & performance measurement.
• Partner with finance & revenue operations teams to align marketing metrics with overall business objectives, creating a cohesive view of marketings impact on pipeline & revenue.
• Monitor market & competitive trends using advanced analytics to inform strategy, campaign planning, & optimization efforts.
• Deliver actionable insights to the executive team, identifying opportunities for growth, optimization, & innovation across all marketing programs.

Leadership & Strategy:

• Provide leadership & mentorship to the marketing operations & analytics teams, fostering a culture of continuous learning, collaboration, & innovation.
• Develop operational & analytics talent within the marketing team by providing coaching, training, & development opportunities.
• Drive a culture of data-driven decision-making across the marketing team by promoting analytics best practices & the regular use of insights to inform strategies.
• Drive operational efficiency, & ensure the successful execution of key initiatives within the digital marketing organization. 
• Lead the evaluation & selection of new technologies, vendors, & tools to enhance marketing operations & data analysis capabilities.
• Manage budget for the marketing operations & analytics functions, ensuring efficient use of resources while maximizing ROI from tools, technology, & processes.

Qualifications:

• Bachelors degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred
• 7+ years of experience in marketing operations, analytics, or related roles, with at least 3 years in a leadership capacity in a SaaS or technology driven environment
• Extensive experience with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud) & data orchestration (Openprise).
• Proven track record of managing complex marketing technology stacks, data flows, & multi-channel campaigns
• Expertise in building & managing advanced analytics models (e.g., multi-touch attribution, customer segmentation)
• Strong understanding of marketing KPIs & metrics, with experience developing & managing dashboards & reports
• Experiences with Account-Based Marketing (ABM) & supporting tools such as 6Sense
• Proficiency in data analysis tools (Domo) & knowledge of SQL or similar query languages
• Experience working closely with sales operations & revenue teams to align marketing efforts with pipeline & revenue targets
• Proven ability to implement marketing technology that drives measurable impact on growth
• Excellent leadership & project management skills, with the ability to manage multiple priorities in a fast-paced environment
• Strong communication & presentation skills, with the ability to influence senior leadership & cross-functional teams

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military & veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.