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Peloton // connected indoor fitness cycles
New York City    Posted: Monday, August 01, 2022
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The Associate Manager, Performance Creative role is focused on supporting the strategy & creation of Pelotons digital advertising content, with a focus on performance & acquisition. This candidate will report into the Senior Manager, Demand Gen Performance Creative, working hand-in-hand with Demand Gen, Brand, Creative, & Ecommerce cross-functional teams as well as any creative agency partners to deliver best-in-class performance advertising across lifecycle, paid social, online video & digital display. The ideal candidate is curious, creative, performance obsessed, & both empathetic & agile to support a scaling team & organization. 


  • Partner with cross-functional teams to understand the business goals, strategies, & consumer insights to inform the development of strategic plans in digital channels.
  • Partner with the Performance Marketing teams to optimize real-time in-market creative optimizations. 
  • Work with Platform Partners to understand nuances by channel & be ahead of any new formats to test. 
  • Support the authoring of insight-led marketing briefs, & creative development of digital campaigns & campaign rollout. 
  • Support day-to-day relationships with creative partners & manage production of compelling & effective channel-first digital content. 
  • Manage end-to-end projects through clear cross-functional communication against diligent timelines & milestones. 
  • Partner with regional leads in support of global marketing expansion. 


  • 4+ years of working experience in digital marketing with a focus on content marketing, content strategy, creative development, & performance optimization. 
  • Expertise & passion for digital & social platforms is a must. This person should be a tactician, on top of the latest formats, testing them, etc. A strong foundation in the digital landscape is required. 
  • Interest in performance marketing. Someone who is equally excited about analyzing performance data, as they are about creative storytelling. 
  • A foundational understanding of paid digital, demonstrated excitement for key performance marketing, & an interest in working with media teams is required.
  • Ability to work collaboratively & cross-functionally with many teams, & able to live Pelotons #TogetherWeGoFar core values. 
  • Baseline experience in creative content development, participating in video/photo shoots preferred. 
  • Experience managing & building relationships with other teams within an organization. 
  • The ideal candidate will obsess over performance metrics & help drive creative optimizations to deliver business results.
  • Foundational knowledge & interest in working with ecommerce teams
  • The belief that social & digital are central to a brand's strategy not just an add-on item. 
  • Ability to creatively problem solve. We are looking for someone who is not just repeating whats been done, but interested in helping to build what is next. 
  • Positivity breeds positivity. We are looking for someone who can navigate tricky situations with optimism. 



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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