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Qualtrics // experience management platform
Marketing, Full Time    New York City, New York, United States    Posted: Wednesday, April 01, 2020
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Why Qualtrics?

Qualtrics, the leader in customer experience & creator of the Experience Management (XM) category, is changing the way organizations manage & improve the four core experiences of businesscustomer, employee, product, & brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, & take action on experience data (X-data)the beliefs, emotions, & intentions that tell you why things are happening, & what to do about it. The Qualtrics XM Platform is a system of action that helps businesses attract customers who stay longer & buy more, engage employees who build a positive culture, develop breakthrough products people love, & build a brand people are passionate about. To learn more, please

The Challenge

We are looking for a Head of Public Sector Marketing to bring Qualtricss vision of Experience Management to life in our outreach to the Public Sector industry & drive new revenue growth for Qualtrics in this space.

This position is responsible forleading Public Sector Marketing, (SLED & FED). They will help Qualtrics build stronger, more meaningfully curated experiences across federal, state & local government, K12 & higher education verticals. The role is equal parts creative, collaborative, & revenue-minded, with the flexibility to slide from setting strategy to executing on the ground with our field sales & customer success teams.

The role is accountable for building marketing-sourced pipeline for the sales team, owning a clear calendar for content, & executing a cadence of physical events (our own & with partners/vendors). This role collaborates with channel- & regional-marketers across the company to execute direct mailer/ABM journeys, as well as digital experiential channels like webinars, content programs, marketing materials, etc that are targeted to audiences in the Public Sector.

The Expectation for Success

  • As part of the Qualtrics Americas Field & Experiential Marketing team, you will lead & drive the creation of the Public Sector marketing plan & portfolio for Qualtrics with strategies that drive prospect consideration & revenue pipeline

  • Amplify the Qualtrics brand & XM product positioning, ensuring consistent, on-brand messaging

  • Work with a cross-functional group of stakeholders in product marketing, growth teams, & channel marketing to develop the right marketing campaigns for each quarter, & an execution plan to deliver against agreed priorities & targets

  • Develop specific program & project plans to execute prioritized marketing campaigns

  • Grow mileage of high-quality physical events through effective follow-up marketing (either with digital/social amplification) & creation & curation of a content library with assets from those events

  • Independently manage outside vendors & partners to create execution options for our programs

  • Work with the public sector industry team to generate & implement the marketing strategy for XM to support the SLED vertical

  • Strong measurement mindset, familiar with setting KPIs & establishing reporting cadence

Minimum Qualifications

  • 5-7 years managing a public sector marketing portfolio, ideally in the SAAS space
  • Strong track record of partnering with field sales executives to drive pipeline & success as their marketing counterpart
  • Strong track record of advancement in marketing roles, responsibility
  • Proven ability to influence & make decisions in a fast moving environment with multiple stakeholders; working with SAP on complementary events
  • Must be a relationship builder capable of networking with multiple vendors & partners
  • Deep knowledge of the marketing space & portfolio options applicable to high growth environments
  • High-energy leader who brings the passion & ability to motivate cross-functional teams who engage with customers daily

Preferred Qualifications

  • Undergraduate degree, preferably in a related field (e.g. Marketing, Business, Communications, etc.)
  • Experience working in or with government or education
  • Experience in the technology industry, especially SaaS

What differentiates us from other companies

  • Work life integration is deeply important to us - we have frequent office events, team outings, & happy hours.
  • We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open & collaborative work space.
  • On top of standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, & free lunches in our office.
  • We believe in sharing Qualtrics success which is part of the compensation for all employees.
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