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Circle // global crypto finance
Product, Full Time    Phoenix - will also consider remote in US    Posted: Thursday, March 18, 2021
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Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency & public blockchains for payments, commerce & financial applications worldwide. Circle's platform has supported over 100 million transactions worth tens of billions of dollars, with nearly 10 million retail customers, over a thousand businesses, while storing & securing more than $5 billion in digital currency assets. Circle is also the creator of USD Coin (USDC), the fastest growing, regulated, dollar, which is quickly approaching 10 billion in circulation, growing over 1000% year over year. Today, Circle's transactional services, business accounts, & platform APIs are giving rise to a new generation of financial services & commerce applications that hold the promise of raising global economic prosperity for all through programmable internet commerce.

What youll be part of:

With the mission To raise global economic prosperity through programmable internet commerce, Circle was founded on the belief that blockchains & digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient & integrated world economy.  We envision a global economy where people & businesses everywhere can more freely connect & transact with each other with new technologies for digital money. We believe such a system can raise prosperity for people & companies everywhere. Our mission is powered by the values we espouse & which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees & families, our local communities & our world. Furthermore, we are also Mindful, Driven by Excellence, & High Integrity.

What youll be responsible for:

Circles Product Marketing team leads go-to-market for our suite of products, & creates & execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Circle, partnering closely with Product, Marketing, Sales, Customer Success & Finance to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch & commercialization, to growing product adoption post-launch. Circle is looking for our first Segments & Solutions focused Product Marketing Manager who can develop & drive the GTM strategy for key customer segments for Circle, starting with Financial Institutions, Marketplaces & Fintechs. 

What you'll work on:

  • Leads analysis of key segments in understanding the buyers needs, pain points, & industry trends. Prepares & presents strategic analysis & recommendation to senior management at various forums.
  • Leverages the client & sales feedback to create & drive company positioning & messaging for current & net new segments.
  • Acts as a fixed income & credit expert both internally & externally in the fintech industry. 
  • Provides support & guidance to sales teams & customer success teams; is regularly called upon to participate in meetings with clients.
  • Work with sales, marketing, product & customer success to create the story around the Circle suite of products & how they benefit our strategic segments & buyers to drive demand for USDC & increase adoption of our suite.
  • Drives the creation of dynamic content & technical marketing collateral to support client needs. 
  • Facilitates internal training & communication including training on launches & changes to existing products. 
  • Drive the adoption & creation of segment specific playbooks & enable sales & marketing to execute on the plan. 

You will aspire to our four core values:

  • Multi Stakeholder - you have dedication & commitment to our customers, shareholders, employees, families & local communities.
  • Mindful - you seek to be respectful, an active listener & to pay attention to detail.  
  • Driven by Excellence - you are driven by our mission & our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity & you work intensely to achieve your goals. 
  • High Integrity - you seek open & honest communication, & you hold yourself to very high moral & ethical standards.  You reject manipulation, dishonesty & intolerance. 

What you'll bring to Circle:

  • 4+ years of product marketing experience; B2B investment experience preferred.
  • You communicate complex information & processes in a streamlined, easy-to-understand fashion in writing & diagrams. Comfortable speaking publicly in group meetings.
  • Strong understanding of sales concepts, sales processes, sales methodologies.
  • Strong familiarity with investment product line-up & an in-depth understanding of the principles of asset management, treasury management & investment markets.
  • You can create & deliver a sales training program, including the content required.
  • Excellent written & verbal communication skills. Must be capable of writing & creating content that tells the Circle story to customers & prospects.
  • You thrive in unstructured environments & bringing order to chaos
  • You love crypto & are a constant learner in the space.

We are an equal opportunity employer & value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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