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Vayner Media // social-first digital shop
Media, Full Time    New York, New York    Posted: Friday, June 04, 2021
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VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, Singapore & Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies. 

What Youd Do:

  • Constantly work to improve campaign performance, insights collection & takeaways, & generally strive to over-deliver to clients.
  • Bid/buy campaigns managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Collaborate with media planners on upcoming campaigns determining best platforms, target audience, & creative strategies to implement to develop media plans.
  • Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly & flagging potential issues to management.
  • Create & occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, & high-touch optimizations to ensure relevant metrics & insights are shown & make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
  • Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
  • Oversee Media Analysts bandwidth assisting in the training & development of new & existing Media Analysts on the team.

What Youve Got:

  • 1 Year experience as a Media Buyer (Activation, Investment) within an agency with entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance) 
  • Advanced skills in Excel including pivot tables, V-Look Ups, & macros
  • Experience across buying/biddable platforms in any of the following:  
    • Social: Facebook / IG, Twitter, Pinterest, YouTube, Snapchat, Tik Tok
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • SEM
    • Any Additional Experience in the following a plus:
      • Amazon (AMS, Amazon DSP, AMG)
      • Publisher/Partner Direct
      • Connected TV/OTT (Roku, Hulu, etc.)
      • Digital Audio (Spotify, Pandora, etc.)
  • Experience working with analytics, attribution & measurement systems.  Including but not limited to:
    • Google Analytics
    • MOAT/IAS/Double Verify
    • Nielsen/Millward Brown/Oracle Measurement
  • You live for todays digital & mobile consumer, driven, & hungry to succeed always looking to learn more.
  • You want to have an impact & is passionate about the work you do.
  • You are always looking to adopt new techniques & technologies that are relevant for clients media strategies.
  • You thrive in a dynamic, fast paced, collaborative, high-energy environment where youre continuously solving problems creatively & analytically.
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