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Clarifai developing advanced image recognition using machine learning with deep neural networks.
Marketing, Full Time    New York City    Posted: Thursday, March 07, 2019
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About the Company:

Clarifai is an artificial intelligence company that excels at visual recognition. We do not sell an abstract, futuristic technology - we sell a platform that businesses can use to solve real-world problems. We believe that the same AI technology that gives big tech companies a competitive edge should be available to developers & businesses of any size or budget. Thats why we build products to make it easy, quick, & inexpensive for developers & businesses to innovate with AI, go to market faster, & build better customer experiences. Leading companies like OpenTable, Trivago & West Elm use our technology, which is the most personalizable, unbiased, accurate solution in the market.

We have secured a $30M Series B round of funding & are backed by Menlo Ventures, Google Ventures, USV, NVIDIA, Qualcomm, Osage, Lux Capital, LDV Capital, & Corazon Capital. To continue to succeed, we need people like you to join the team!

Clarifai is proud to be an equal opportunity workplace dedicated to pursuing & hiring a diverse workforce.

Your Impact:

As Clarifais VP Marketing, you will provide extraordinary leadership & direction & will be responsible for all activities related to implementing market strategy & reaching measurable marketing targets for both our enterprise & developer prospects.

Your Opportunity:

As our VP of Marketing, you will have the opportunity to develop & execute on the messaging, communications, & campaign strategy that will help drive the next phase of growth for Clarifai. You get the opportunity to build processes as well as:

  • Set the mission, vision, & strategy of marketing organization within Clarifai
  • Work with the rest of the executive team at Clarifai to develop & execute on overall company strategy.
  • Work with sales & demand gen teams to develop a go-to-market strategy.
  • Work closely with product management leadership to continue to hone in on current target market focus, explore additional markets, & establish a foundation for long term vision
  • Define Clarifais messaging to key personas & influencers within target markets including economic buyer, technical buyer, end user,
  • Own the branding & messaging across all our marketing collateral (website, case studies, ads, email drips, social media channels etc.) & communications
  • Work with our PR agency to execute on building trust in & differentiating our brand vs. the competition
  • Scale the marketing team by continuing recruitment of top talent; structuring the team to align efficiently with the Product, Sales, & Demand Gen teams
  • Oversee & possibly implement SEO strategy.
  • Define marketing KPIs, create & implement a top-of-the-funnel inbound marketing strategy & create dashboards to share progress with the leadership team & the company of Key Performance Indicators such as:
    • Click-through-rate
    • Conversion rate
    • Number of sales-qualified leads
  • Manage website overhaul & responsibility for writing website content as well as overseeing & guiding the design process.
  • Oversee social media strategy both organic & paid & develop & coordinate email marketing strategy.

Your Experience:

  • You have 10+ years of experience in marketing and/or similar role
  • You have at least 7 B2B years experience managing & building multi-faceted marketing teams in a rapidly changing startup environment including the functions of content marketing, brand, PR, demand generation & product marketing functions. You have demonstrated experience hiring, mentoring, coaching & retaining a high-performing results driven team. Ideal experience in the areas of Enterprise Software, SaaS, and/or Machine Learning.
  • You bring your experience in distilling complex technology into an easily consumable message for different channels. You have experience marketing technical products/platforms to mix both the business buyer as well as fostering the community of developers.
  • A track record of creating, driving & executing a marketing strategy that resulted in substantial growth.
  • You have a formula for continuously testing & refining your approach in support of demand generation & revenue growth. Measurable results are in your DNA.
  • You love working across the organization & have a results-driven approach that values teamwork, calculated risks, timely execution, & quality delivery.
  • An entrepreneurial own the outcome mindset with a disciplined approach to the establishment & prioritization of goals, focus objectives, & target results
  • Manage the production of marketing collateral
  • Develop segmented marketing strategy focused on targeted end markets (public sector, consumer/retail, & others)
  • Ability to develop & lead improvements in copywriting
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