Paxos is a financial technology startup that is in an exciting point in its history. After a couple years of development, some major projects are about to be released & introduced to the public. We are using some of the most innovative technologies in existence (like blockchain) to make it possible to move money & other assets around the world, fast. Were democratizing access to capital & creating a whole new infrastructure for the economy as the connective tissue between traditional systems & digital assets.
We are opening a new role for a great Director of Product Marketing who can start & grow our product marketing function at Paxos. They will build a team, starting with a visual designer & a product marketing manager, build our processes & work cross-functionally with product, marketing, BD & sales to bring it all together. They will help drive product launches forward & keep working on proper positioning for our products, capabilities & solutions. We have complex offerings for distinct audiences, & its important that we are focused on improving & tailoring our messaging across our website, marketing & sales materials to support our growth.
This person will report to the head of marketing, oversee all product launches & content development for the website & marketing materials.
What youll do:
- Work closely with management, marketing, product, BD & sales
- Establish a new team, processes & frameworks for product marketing at Paxos
- Oversee product marketing & go-to-market planning for all product lines
- Conduct customer research to understand our audiences
- Own the development of all the content for the website, marketing materials, product documentation, sales collateral
- Evolve our product positioning & how it all fits together
- Oversee a visual designer & a product marketing manager
- Think deeply about our company, brand, products & clients needs
You should have:
- Strong experience leading product marketing for multiple products at a time
- Interest & ability to understand the needs of financial institutions, crypto platforms & active crypto traders
- Excellent project management skills & a bias towards action
- Crystal clear writing & communication skills
- A love for data-driven decision-making
Paxos is an equal opportunity employer. It does not discriminate on the basis of sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, physical & mental disability, medical condition, genetic information, veteran status or any other basis protected by federal, state or local law.