As a Senior UX Researcher on our Ads team, you will define & drive the understanding of users within the context of our Ads ecosystem, & the future of user experiences with Reddit. You'll partner with our product & design teams to understand users & how we can improve their experiences. As a researcher on our team, you will identify & shape product strategy & inspire cross-functional partners to optimize & innovate. You're someone who loves to help teams find patterned & generalizable meaningfulness, as well as convey the information they need to effectively direct products to better serve users.

In this role, you will define & guide research processes to identify customer needs & develop insights for product development.  You are a strong & empathetic partner within the research craft community. You are an excellent communicator, comfortable in a fast-moving organization, excited to collaborate, & passionate about understanding people & complex problems.

With your qualitative, quantitative, or mixed methods background, you bring expertise in research practices across all phases of the product life-cycle.  You have excellent knowledge of primary research methods (surveys, experiments, diary studies, interviews and/or focus groups) as well as secondary & expert methods (such as literature reviews, cognitive walkthroughs, & desk research). 

What You'll Do

• Work closely with product & design teams to identify important research questions.
• Design & execute studies that address user behaviors & attitudes, using the right methodology for the right questions.
• Apply your expertise in conducting research using a wide variety of quantitative, qualitative, and/or mixed methods, & interpret analysis through the lens of UX, HCI, & social science.
• Partner with design & product management to conduct & share research.
• Collaborate closely with other researchers.
• Act as a thought leader in the domain of research, while advocating for the people who could use our products.
• Lead & deliver research to cross-functional teams to encourage empathy with & understanding of the Reddit experience for different segments, & identify clear opportunities Reddit can address to improve the experience.
• Deliver insights clearly to shape how product teams think about medium & long-term product strategy.

Who You Might Be

• 5+ years of UX research experience & delivery in a consultancy, agency or in-house setting.
• 1+ years of UX research experience in an ads or consumer-facing role.
• Bachelors degree or higher degree in psychology, behavioral sciences, HCI, economics, computer science, experimental psychology, sociology, information science, political science, mathematics or similar.
• Interest in & experience with hands-on primary & secondary research methods in UX Research.
• Experience with designing, leading, & implementing UX Research projects at scale.
• Knowledge & practical experience of using a variety of UX research methods (qualitative & quantitative), with a strong awareness of their merits & weaknesses.
• Experience of using a variety of commercial UX Research or VOC software tools.
• Strong analytical skills, with a demonstrated ability to distill the output of complex datasets.
• Knowledge of UCD principles & best practices.
• Experience leading projects that have significant customer & business impacts.
• Social media or tech industry exposure with applied mixed methods product research.
• MA/MS/PhD in human behavior related field with experience answering social questions.
• Experience executing mixed-methods research (combining qualitative & quantitative methods).
• Mixed method experience, leading with qualitative methods: interviewing, focus groups, ethnography, remote as well as field studies.
• Knowledge of lab, field, individual, & group based qualitative methods, as well as quantitative, behavioral analysis, & statistical concepts including survey design.
• Experience with survey & questionnaire design, log analysis, sampling, & statistical analyses of survey or behavioral data.
• Experience conducting international/cross-cultural research.

Your Qualities

• Personable Adaptable & able to make others feel at ease.
• Analytical Investigative, inquisitive, always asking 'why?'.
• Collaborative Able to facilitate effective working among colleagues in various roles.
• Organized Capable of managing multiple projects simultaneously.
• Articulate Able to convey customer insights persuasively & accurately.
• Principled Focussed on the right outcome for your users.