As a Senior UX Researcher on our Ads team, you will define & drive the understanding of users within the context of our Ads ecosystem, & the future of user experiences with Reddit. You'll partner with our product & design teams to understand users & how we can improve their experiences. As a researcher on our team, you will identify & shape product strategy & inspire cross-functional partners to optimize & innovate. You're someone who loves to help teams find patterned & generalizable meaningfulness, as well as convey the information they need to effectively direct products to better serve users.
In this role, you will define & guide research processes to identify customer needs & develop insights for product development. You are a strong & empathetic partner within the research craft community. You are an excellent communicator, comfortable in a fast-moving organization, excited to collaborate, & passionate about understanding people & complex problems.
With your qualitative, quantitative, or mixed methods background, you bring expertise in research practices across all phases of the product life-cycle. You have excellent knowledge of primary research methods (surveys, experiments, diary studies, interviews and/or focus groups) as well as secondary & expert methods (such as literature reviews, cognitive walkthroughs, & desk research).
What You'll Do
- Work closely with product & design teams to identify important research questions.
- Design & execute studies that address user behaviors & attitudes, using the right methodology for the right questions.
- Apply your expertise in conducting research using a wide variety of quantitative, qualitative, and/or mixed methods, & interpret analysis through the lens of UX, HCI, & social science.
- Partner with design & product management to conduct & share research.
- Collaborate closely with other researchers.
- Act as a thought leader in the domain of research, while advocating for the people who could use our products.
- Lead & deliver research to cross-functional teams to encourage empathy with & understanding of the Reddit experience for different segments, & identify clear opportunities Reddit can address to improve the experience.
- Deliver insights clearly to shape how product teams think about medium & long-term product strategy.
Who You Might Be
- 5+ years of UX research experience & delivery in a consultancy, agency or in-house setting.
- 1+ years of UX research experience in an ads or consumer-facing role.
- Bachelors degree or higher degree in psychology, behavioral sciences, HCI, economics, computer science, experimental psychology, sociology, information science, political science, mathematics or similar.
- Interest in & experience with hands-on primary & secondary research methods in UX Research.
- Experience with designing, leading, & implementing UX Research projects at scale.
- Knowledge & practical experience of using a variety of UX research methods (qualitative & quantitative), with a strong awareness of their merits & weaknesses.
- Experience of using a variety of commercial UX Research or VOC software tools.
- Strong analytical skills, with a demonstrated ability to distill the output of complex datasets.
- Knowledge of UCD principles & best practices.
- Experience leading projects that have significant customer & business impacts.
- Social media or tech industry exposure with applied mixed methods product research.
- MA/MS/PhD in human behavior related field with experience answering social questions.
- Experience executing mixed-methods research (combining qualitative & quantitative methods).
- Mixed method experience, leading with qualitative methods: interviewing, focus groups, ethnography, remote as well as field studies.
- Knowledge of lab, field, individual, & group based qualitative methods, as well as quantitative, behavioral analysis, & statistical concepts including survey design.
- Experience with survey & questionnaire design, log analysis, sampling, & statistical analyses of survey or behavioral data.
- Experience conducting international/cross-cultural research.
- Personable Adaptable & able to make others feel at ease.
- Analytical Investigative, inquisitive, always asking 'why?'.
- Collaborative Able to facilitate effective working among colleagues in various roles.
- Organized Capable of managing multiple projects simultaneously.
- Articulate Able to convey customer insights persuasively & accurately.
- Principled Focussed on the right outcome for your users.