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Oscar Health // health insurance
Marketing, Full Time    New York City, United States    Posted: Friday, March 12, 2021
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Hi, we're Oscar. Were hiring an Associate to join our Marketing team in our New York office. 

Oscar is a technology-driven, consumer-focused health insurance startup founded in 2012 & headquartered in New York City. Our goal is to make health insurance simple, transparent, & human. We need your help to do so.

About the role:

This role supports marketing strategy & programs that generates, nurtures & converts leads into members who love our product. This role will be critical in managing & executing key marketing programs in top markets that continue to establish Oscar as a leader in health insurance.

Primary Duties & Responsibilities 

  • Manage the Medicare Advantage customer acquisition journey, delivering brand marketing & acquisition strategies to increase membership & retention, working closely with sales, performance, analytics, brand, & member engagement teams.

  • Identify critical moments in lead/customer lifecycle for testing & optimization; develop & implement optimization programs

  • Drive cross-functional initiatives to produce targeted, personalized assets that engage & convince target accounts to consider our insurance product & stick with us YoY.

  • Develop content strategy & support creative campaign strategy that delivers on what prospective members need at each stage in their buying journey.

  • Liaise & own marketing relationship with partners to ensure external stakeholders are informed & supportive of marketing initiatives 

  • Support campaign reporting, success metrics, & business updates for all internal & external stakeholders 

Required education & experience

  • Bachelors degree in Business, Marketing or other field of study or commensurate years of experience. 

  • 3+ years of marketing experience with a primary focus on integrated campaign planning or communications planning & execution

  • Proven success delivering programs with cross-functional teams

Preferred education & experience

  • Experience in a highly regulated industry like insurance, banking, etc.

  • Experience in working with seniors in a healthcare field or digital product

Competencies/success factors 

  • You are an expert communicator. You can make a strong business case to support your recommendations. You have a proven track record of working cross functionally, finding success with sales teams, & influencing stakeholders.

  • Youre purpose driven. You care deeply about doing whats right for diverse communities  & helping people make the right choices in care.

  • Youre strategic. You look to the right data to make choices, dont shy from a spreadsheet, & appreciate the experience of learning.

Life at Oscar: 

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves & find both belonging & support. We're on a mission to change health care -- an experience made whole by our unique backgrounds & perspectives.

We encourage our members to care for their whole selves, & we encourage our employees to do the same with comprehensive medical benefits, generous paid-time off, paid parental leave, retirement plans, company social events, stocked kitchens, wellness programs, & volunteer opportunities.

Reasonable Accommodation:

Oscar applicants are considered solely based on their qualifications, without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team ( to make the need for an accommodation known.

Pay Transparency Policy:

Oscar ensures that you won't be discharged or discriminated against based on whether you've inquired about, discussed, or disclosed your pay. Read the full policy here.

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