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Rue La La // e-commerce destination for private sale boutiques
Marketing, Full Time    New York City    Posted: Monday, May 09, 2022
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The Role: Manager, Marketing Partnerships & Active Buyer Engagement

Open to Boston, NYC or Remote

Join Rue Gilt Groupe as our Manager, Marketing Partnerships & Active Buyer Engagement, & lead key active buyer, international marketing, & payments marketing efforts from strategic planning to campaign design & execution.

Reporting to the Senior Director, Member Engagement, you will own our Borderfee International shipping partnership, inclusive of marketing, forecasting, & operational delivery. You will also own the business partnership & marketing activations with Afterpay our Buy Now Pay Later Payment Partner. You will also develop deep expertise in value drivers for our Active Buyers. Youll exercise your relentless curiosity to leverage data & customer insights to identify opportunities & develop powerful narratives that will redefine how RGG defines member engagement programming with a focus on increasing buyer retention & incremental buyer value for our 35M+ Rue La La & Gilt members.

You will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally with other marketing leaders, analytics, business intelligence, product, creative & key external shipping partners.

What youll accomplish:

  • Become an expert on international cross-border shopping.
  • Grow the international business in partnership with Borderfree our cross-border shopping partner through existing promotional strategies & innovating new methods of expansion.
  • Expand the Buy Now Pay Later Payments program with Afterpay our Buy Now Pay Later Payments program with new marketing approaches to acquire & engage shoppers.
  • Develop actionable customer insights & KPIs through close working relationship with Analytics
  • Develop, validate & scale new marketing programs that deepen engagement & retention with our active shopper base.

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness & innovation. Were committed to fostering an inclusive environment where every Associate is empowered to learn, grow & bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you & sparks delight! We can't wait to learn more about you.

  • 4+ years of experience in marketing, strategy consulting, program management, or investment banking
  • Strong interest or experience in retail, e-commerce, & B2C marketing
  • BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus
  • Exceptional analytical horsepower & data-driven problem-solving skills with proven ability to drive to action

Bonus points for

  • MBA
  • Experience working in international markets or a global company
  • Experience with Borderfree or other international shipping logistics providers
  • Savviness in Tableau & Google Analytics

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY & CA offices): Per Rue Gilt Groupes policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated & proof of vaccination will be required.


Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. Weve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium & luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites Rue La La, Gilt, & Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery we make shopping an occasion to celebrate. At the forefront of fashion & technology, were also in the business of sparking delight for our Associates. We inspire each other, our Members, & ourselves to push past the expected every day. Our culture is rooted in our values & together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious & Empowered.

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