Company Description|Job Description
As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable & secure payment network - enabling individuals, businesses, & economies to thrive. Our advanced global processing network, VisaNet, provides secure & reliable payments around the world, & is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, & fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network & scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, & be part of an inclusive & diverse workplace. We are a global team of disruptors, trailblazers, innovators & risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, & doing meaningful work that brings financial literacy & digital commerce to millions of unbanked & underserved consumers.
You're an Individual. We're the team for you. Together, let's transform the way the world pays.
The Marketing Operations Manager is a key member in our worldwide marketing operations team, supporting strategic, integrated marketing objectives that generate, optimize & accelerate awareness, engagement & demand.
She/he will be a primary resource for regional marketing teams, by helping them plan, execute & measure their B2B campaigns using our marketing systems & tools in alignment with global Marketing Operations, Digital Marketing, & WW Marketing leadership.
-Align with regional Marketing Programmes team during integrated campaign planning; contribute to objectives, tactics, timeline, budget, messaging & offers, confirming that key operational metrics & best practices are embedded from the start
-Manage regional Marketing Automation (MA) systems/campaign workflows, leveraging an assess, test & refine" approach that ensures WW consistency/optimization of templates, landing pages, messages/offers, deliverability & QA
-Drive execution for MA-, Event- & Webinar-related initiatives, including emails, forms, campaign set-up, content integration, list management, & successful deployment
-Contribute to campaign segmentation, list management & testing strategies; identify opportunities to improve engagement, actions, & conversion against goals
-In partnership with the global Marketing Reporting lead, contribute to & deliver regional campaign reporting that analyzes results against planned strategies, tactics & success metrics
-Monitor & administer processes between Marketing Automation & CRM systems to ensure lead management workflows are working optimally
-Manage & govern the data in relevant systems to ensure data used in marketing campaigns is accurate & appropriate
-Create processes that streamline workflows & create efficiency
The successful candidate will have:
-Significant & demonstrable experience in marketing or marketing operations, with experience of directly implementing or managing lead/campaign processes in a MA and/or CRM/SFDC
-Expertise with MA/CRM workflows (Eloqua/Salesforce preferred)
-Strong understanding of B2B lead/funnel models, & the art & science of measuring/tracking business results using MA/CRM - from campaign initiation & conversion to closed revenue
-Balance of hands-on execution & strategic planning; comfortable being a generalist with key areas of deep expertise; ability to prioritize, multi-task & thrive in a fast-paced, high-growth environment. Strong attention to detail & follow-through; demonstrates a rigor for testing
-Lead management practices using the Sirius Decisions Demand Waterfall model
-Experience with webinar platforms & event management tools (ON24, Cvent, or similar)
-Basic HTML & image editing skills; a critical eye for best practices in email design & copy editing
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines & applicable local law.