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Tripadvisor // enabling travelers to plan & book trips
Paris    Posted: Wednesday, February 02, 2022
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TheFork, part of TripAdvisor Media Group since May 2014, is the leading European restaurant booking platform with presence in 13 markets, more than 60,000 restaurants & 21 millions visits per month. Our vision is to become the #1 restaurant app for diners. 

As a Data Analyst Product, CRO expert, you will be part of the Data team, which is a transverse organization & which role is to support our Business. 

You will report to the Product Analytics Manager & be part of a team of ~25 People including Data Engineers, Data Scientists, Web Analysts

The Data Team has 3 missions : 

  • Accelerate the Business thanks to data & insights

  • Support company transformation towards a Data-driven Culture

  • Develop a valuable & actionable data asset


As a key player in our Data team, you will collaborate with another product analyst & will partner with Product & Tech teams to help them leveraging data to accelerate their different projects & initiatives.

You will participate in improving user experience, customer knowledge, & optimizing the conversion on our product; based on the analysis of the performance of our products Web & Apps (B2C + B2B), the performance of journeys, & your business-oriented recommendations.

You will develop a deep understanding of the Products operations in order to deliver best-in-class analysis & tools, to help to prioritize product optimizations, & support the scaling of the ab/tests & on-site personalisation.

The expected outcomes of your role are:

  • A data-driven product development roadmap, aiming to optimize the user experience & accelerate the conversion on our products.

    • Smart & proactive recommendations on what to do to robustify TheForks products performance, & more generally speaking to accelerate business growth & profitability (develop conversion optimization, SEO ab/tests, & on-site personalisation)

  • Product teams are equipped with A-level (relevant, reliable, proactive & agile) set of data & best-in-class equipment to improve user experience.

    • Your role on this will be to lead its co-design with the different stakeholders & then to work with other teams (Tech, Data Science, BI, data engineering) to make it happen (tagging plan, in-depth analysis, dashboards, ...).

    • You will be the trustable partner for Product teams when it comes to monitor whether the business goes in the right direction & whether some alerts are to be communicated. 


Your Profile

  • You are obsessed with detail & like to deep dive to obtain impactful insights: you investigate & look at the data in more depth

  • You are working in an autonomous, proactive & accountable way: you dont wait to be told what to do. 

  • You demonstrate an obsession towards excellence: you systematically consider that good is not enough & constantly consider how to improve & reach the next level of quality, performance & impact

  • You play agile & fast: delivering in a fast-paced environment is an easy business for you. You are comfortable managing several topics in parallel, with different stakeholders involved.

  • You bring the outside in seeking excellence, you have developed habits to benchmark & consider how other companies are doing, what best practices could be a source of inspiration & systematically consider how they can apply in your specific business context

  • You demonstrate a high level of team collaboration: reaches out to peers & cooperates with supervisors to establish an overall collaborative working relationship.


  • You have 5-6 years of experience in a similar role: you have strong experience working with product teams as a web analyst 

  • You have high knowledge of A/B Test tools (Optimizely/ AB Tasty like) & UX tools (Content Square, Hotjar, ..)

  • You have strong experience in the administration of web analytics tool, ideally Google Analytics, or other tools such as Adobe Analytics, XiTi / AT Internet, Amplitude 

  • You have experience in tracking: development of tagging plans, administration of TMS (tracking of new features on our product)

  • Your knowledge of dataviz tools (Reeport, Data Studio, Tableau..) allows you to efficiently manipulate data & develop impactful storytelling to present your findings.

  • You have excellent organizational skills, rigour, & synthesis skills

  • You know how to make figures speak & give them a strategic & business reach

  • SQL, Pyton knowledge is a plus for the use of data in our datalake

  • Some basic development knowledge (HTML, Javascript) is also a plus.

  • Your English is professional


  • Profitable business with expansion perspectives & new models to explore
  • Career & mobilities opportunities thanks to our growth & international offices 
  • Opportunity to push your own projects for the company
  • Work/life balance attention
  • Very comfortable workplaces that pays attention to your wellbeing
  • Charity & social impact programs where each employee is an actor of the companys engagement
  • We *love* food
  • Lifestyle benefit 400 a year
  • Flexible working policy for 2022 with allowance
  • Life & long term disability insurance
  • Viators discount
  • Hertz gold plus reward membership
  • Calm app access
  • Paid time off
  • Linkedin learning access
  • Health insurance
  • Meal Vouchers


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