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Moda Operandi // luxury retailer for runway collections
Marketing, Full Time    Headquarters New York City    Posted: Tuesday, June 11, 2019
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The Email Marketing Manager is a critical leader on the Ecommerce Team, responsible for the planning, execution, testing & reporting of all email marketing campaignsincluding both a dynamic Daily Newsletter & a growing number of behavioral triggersin partnership with several cross-functional partners in Creative, Editorial, Technology & Buying, as well as outside vendors like our Email Service Provider (ESP). Additionally, the Email Marketing Manager will be lead the project management of new email initiatives, including elements of personalization.

Key Responsibilities

  • Develop & manage daily & triggered email marketing campaigns end-to-end, including concept development & content planning, audience segmentation & targeting, set-up, deployment, reporting & ongoing testing & optimization.
  • Own the cross-functional email content calendar & coordinate across departments including Creative, Editorial, Buying & Site Merchandising to ensure all email content & on-site clickthrough experiences are prepared for daily deployment
  • Develop close working partnership with Email Service Provider & in-house Technology team to help lead progress on departmental goals for email optimization, including HTML template enhancements, mobile optimization, data-driven personalization & recommendations, & more.
  • Work closely with Marketing Analytics team to both report on & learn from email performance on a daily, weekly & monthly basis to ensure campaigns are meeting customer engagement metrics & revenue goals, & developing new ideas for testing & improvement across creative concepts, audience targeting & A/B testing.

Ideal Background

  • 5+ years of experience in ecommerce or digital marketing, preferably in fashion/luxury
  • 2+ years direct email marketing experience, including strategy, implementation, analytics & reporting
  • Hands on experience working with an ESP (Oracle Responsys preferred), knowledge of email marketing best practices, & ability to learn technical systems & in-house tools quickly
  • Technological acumen, including basic knowledge of HTML & a comfort-level with the application of data, strongly preferred
  • Relentless attention to detail, strong organization skills, cross-functional project management leadership abilities & the ability to prioritize in a fast-paced, nimble, rapidly changing work environment
  • Highly motivated with ability to thrive in a fluid & demanding environment & the willingness to take on projects & responsibilities outside the specifics of job description
  • Knowledge & love of the fashion industry a plus
  • Baseline knowledge of Photoshop a plus
  • Excellent English verbal & written communication skills
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