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BlaBlaCar // long distance carpooling service
Marketing, Full Time       Posted: Monday, June 03, 2019
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  Company Description

BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.

Job Description

As BlaBlaCar pursues its ambitious development in France & Benelux on carpooling, buses & commuting, we need to increase the awareness, adoption, & distribution of all three products.

As Head of Marketing & Distribution, you will lead the following teams & topics:

  • Local Marketing

  • Offline Distribution

  • Pricing & commercial animation

You will reportto the General Manager France & Benelux, & workvery closely with the VP Marketing & her teams.

What you will be responsible for:

  • Owning local marketing strategy & budget & following the execution of campaigns against the brands seasonal key stories & local objectives for France & Benelux : includingbut not limited to marketing plans development, budget management & spend optimization, channels strategy, local media buy, negotiation with local OTAs. Includes both offline & online, both acquisition & retention(managing a team of ~5+)

  • Owning the commercial animation of the France & Benelux lines (synchronizing all marketing channels to tactically promote certain destinations at very specific times) & the pricing of both bus & carpool businesses

  • Accompanying, animating, & optimising network of B2B offline distribution of bus tickets in France & Benelux (managing a team of ~3+)


What you will need to be successful:

  • A minimum of 7 years of proven marketing experience, both online & offline, ideally in a high-growth environment

  • Strategic ability that ensures projects deliver against business objectives

  • Proven ability to successfully develop & execute major multi-channel marketing campaigns

  • Very strong data & analytical skills

  • Proven experience in team management

  • Strong cross-functional leadership skills.

  • Proactive, hard-working & solutions-oriented

  • Excellent written & verbal communication skills

  • Native level of French, fluent in English

Additional Information

A few practical details about the role

  • Start: As soon as you are ready!

  • Location: Paris

  • Contract: Permanent contract

  • Compensation: Competitive package based on experience

What we offer all of our employees:

  • A start-up spirit that fosters agility, teamwork & impact

  • Challenging career opportunities in a high-growth & fast-paced environment

  • An inspiring working environment including state-of-the-art office spaces

  • Free carpoolingto live our value Be The Member

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to do a BlaBlaSwap once a year & go work from another BlaBlaOffice abroad

  • Bi-Weekly BlaBlaTalks when we learn from each other

  • Weekly Tech Demos

What is next?

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & and any relevant content that you'd like to share, explaining why you'd like to join.

Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 2weeks. If your application & profile fit our requirements, we will invite you for an analytical test followed by 2/3 interview sessions & a business case.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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