Company Description|Job Description
BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.
As BlaBlaCar pursues its ambitious development in France & Benelux on carpooling, buses & commuting, we need to increase the awareness, adoption, & distribution of all three products.
As Head of Marketing & Distribution, you will lead the following teams & topics:
You will reportto the General Manager France & Benelux, & workvery closely with the VP Marketing & her teams.
What you will be responsible for:
Owning local marketing strategy & budget & following the execution of campaigns against the brands seasonal key stories & local objectives for France & Benelux : includingbut not limited to marketing plans development, budget management & spend optimization, channels strategy, local media buy, negotiation with local OTAs. Includes both offline & online, both acquisition & retention(managing a team of ~5+)
Owning the commercial animation of the France & Benelux lines (synchronizing all marketing channels to tactically promote certain destinations at very specific times) & the pricing of both bus & carpool businesses
Accompanying, animating, & optimising network of B2B offline distribution of bus tickets in France & Benelux (managing a team of ~3+)
What you will need to be successful:
A minimum of 7 years of proven marketing experience, both online & offline, ideally in a high-growth environment
Strategic ability that ensures projects deliver against business objectives
Proven ability to successfully develop & execute major multi-channel marketing campaigns
Very strong data & analytical skills
Proven experience in team management
Strong cross-functional leadership skills.
Proactive, hard-working & solutions-oriented
Excellent written & verbal communication skills
Native level of French, fluent in English
A few practical details about the role
Start: As soon as you are ready!
Contract: Permanent contract
Compensation: Competitive package based on experience
What we offer all of our employees:
A start-up spirit that fosters agility, teamwork & impact
Challenging career opportunities in a high-growth & fast-paced environment
An inspiring working environment including state-of-the-art office spaces
Free carpoolingto live our value Be The Member
Annual BlaBlaBreak which takes us all for an unforgettable weekend
Possibility to do a BlaBlaSwap once a year & go work from another BlaBlaOffice abroad
Bi-Weekly BlaBlaTalks when we learn from each other
Weekly Tech Demos
What is next?
If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & and any relevant content that you'd like to share, explaining why you'd like to join.
Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.
You can expect us to review your application within the following 2weeks. If your application & profile fit our requirements, we will invite you for an analytical test followed by 2/3 interview sessions & a business case.
BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.