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Verve is a location-based mobile markting platform connecting advertisers with consumers.
 
Marketing, Full Time    New York City    Posted: Thursday, December 27, 2018
 
   
 
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JOB DETAILS
 

Verve seeks a marketing events manager with recent ad tech experience to join our team in New York City. Reporting to the VP, Marketing & Creative, our ideal candidate is a marketing professional with demonstrated expertise in planning & executing brand presence at trade shows & other industry conferences as well as designing & orchestrating private & internal company events. You enjoy working on small, but effective teams, can work under tight deadlines, & possess killer negotiation, relationship building, & project management skills.

RESPONSIBILITIES:

  • Oversee strategy & execution including negotiation, prioritization, planning, & budget for industry conferences, webinars & internal company & client events
  • Maximize event impact by leading execution of activities before, during, & after events in partnership with the event organizer, Verve clients, & the Verve sales team
  • Track & optimize event return on investment in collaboration with marketing operations
  • Partner cross-functionally with other marketing team members to ensure strategy & message consistency across all efforts, including print collateral & on-site branding
  • Write & pitch event-related speaking proposals, case studies, & awards submissions
  • Contribute to content development for social campaigns, demand generation activities, & marketing efforts for corporate events
  • Plan & manage CRM efforts including pre- & post-event email marketing
  • Source & manage the distribution of branded promotional items


REQUIREMENTS:

  • Bachelors degree in marketing or related field.
  • Keen understanding of the ad tech industry & digital marketing events landscape
  • 3-5+ years experience in negotiating, planning, & managing marketing events
  • Knowledge of Photoshop, Illustrator, PowerPoint, & Excel
  • Demonstrated experience in designing event promotion & measurement strategies
  • Experience mapping marketing efforts to back to Salesforce lead tracking
  • Ability to collaborate, think strategically, & develop key messaging/positioning
  • Flexible cross-functional team player energized by working in a fast-paced, fast-evolving, entrepreneurial, environment
  • Strong writing, communication, & presentation skills
  • Exceptional attention to detail & highly organized with the ability to lead and/or manage multiple projects & deadlines
 
 
 
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