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Peloton // connected indoor fitness cycles
Marketing, Full Time    New York. NY    Posted: Wednesday, December 02, 2020
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The Role:

Peloton is looking for a Specialist to join our Global Marketing team to focus on the development of our Instructor, Programming & Music marketing initiatives. Reporting to the Senior Strategic Marketing Manager, Instructor & Programming, this person will be responsible for supporting the development & execution of Instructor-led strategic marketing campaigns & projects. This role will work in a highly collaborative environment, partnering with key stakeholders across Content, Brand, Creative, Social, Media, Comms, CRM & Channel owners, & Apparel to elevate the profiles of our world-class instructors through brand-building initiatives. This role will also support our music marketing efforts. This is an opportunity for a candidate who obsesses over storytelling, & who leverages data & insights to drive business & brand outcomes. 


  • Collaborate with internal stakeholders globally (Content, Creative, Insights, Brand Strategy, Media, Web, Social) to drive integrated campaigns forward. 
  • Assist with the development, roll-out, & reporting of Instructor, Programming, Music & Content marketing campaigns, & initiatives that drive brand goals through owned, earned, & paid media. 
  • Support the management & development of Music marketing initiatives 
  • Partner with the social & creative teams to develop ongoing support for Instructors content creation that ladders back to our brand perspective. 
  • Own & manage campaign flighting calendar to drive consistent & strategic messages across the brand as well as author campaign recaps & reports that highlight learnings & optimizations 
  • Author creative briefs that leverage data, insights, & Instructor & brand strategies to create consumer & Member facing content. 
  • Lead brief development & campaign management for on-platform Instructor-led signature series. 
  • Support Sr. Manager in the development & execution of off-platform content marketing initiatives
  • Partner with social, Content & creative teams to ensure that all content is up to the brand standards & in line with the overall brand messaging


  • 1-3 years of experience in marketing, media, experience at a brand preferred 
  • Bachelors Degree required 
  • Highly organized & detail-oriented - can execute complex tasks flawlessly & with minimal oversight
  • Ability to understand & produce insights from campaign, engagement, & survey results
  • Outstanding communication, interpersonal & team skills, comfortable with presenting in groups as needed 
  • Ability to work in a highly collaborative, fast-paced environment 
  • Independent thinker who thrives in solving new problems 
  • The ideal candidate is passionate about health, wellness, trends, lifestyle & content creation 
  • Has a pulse on pop culture, music, cultural moments
  • Problem-solver who knows how to pivot in a pinch & come up with creative solutions
  • Detail-oriented & possess organizational, time management, problem solving & communication skills
  • Proactive, forward-thinking with the ability to anticipate needs & get ahead of deadlines 
  • Is an independent, strategic, & creative thinker who is a strong team player (no job is too small or too large) & is willing to take on additional responsibilities as necessary

About Peloton:

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brands immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, & Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit

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