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CLEAR // biometric identity platform
Media, Full Time    New York City, United States    Posted: Friday, March 15, 2019
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CLEAR transforms what is uniquely you your fingerprints, your face, your eyes into a secure, biometric key to frictionless experiences. We are creating a world where travel is effortless, where accessing your office building is as simple as walking in, & where shopping is as easy as walking in & out of a storewithout ever once showing an ID or credit card. CLEAR currently powers secure, frictionless customer experiences in nearly 40 U.S. airports & venues. With over 3 million members so far, CLEAR is the identity platform of the future, today.

What You Will Do:

  • Lead strategy development & execution for subset of paid marketing channels (Paid Search, Display, Affiliate, Emerging Channels)
  • Manage daily optimization & growth of Paid Search account via AdWords
  • Liaise with key external partners on managed service accounts, ensuring growth & success of programs
  • Optimize media buys daily to manage scale & efficiency against performance targets
  • Develop new channel strategies to increase customer acquisition
  • Partner with internal marketing counterparts to drive cohesive cross-channel strategies
  • Partner with analytics counterparts to increase awareness of marketing contribution to internal stakeholders
  • Collaborate with Web Development team to build landing pages that optimize the post-click experience
  • Utilize member analytics data, including lifetime value & cost to acquire metrics, to optimize digital programs
  • Provide analytical support for forecasting of daily/weekly/monthly enrollments
  • Provide marketing support for all new airport & vertical launches
  • Train & mentor Paid Media Associate, who will act as support function for all channels within purview

Who You Are:

  • Have 5+ years of digital marketing experience across paid search, digital advertising & affiliate marketing
  • Have a strong paid search background - ability to create & maintain complex account structures
  • Are familiar with Programmatic & Affiliate programs, & can oversee managed service accounts
  • Have experience managing multi-functional in-house teams
  • Are familiar with growth KPIs & ROI-focused strategies
  • Have excellent communication skills - can act as key liaison with external partners & internal stakeholders
  • Are highly analytical, able to work through complex data sets & deliver a clear & concise output
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