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New York    Posted: Tuesday, June 11, 2019
 
   
 
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JOB DETAILS
 

Manager of Branded Content Distribution & Insights

Cheddar is the leading post-cable news, media, & entertainment company & currently broadcasts two live video news networks. We are looking for a leader to take charge of our branded content distribution & insights team. This is a high-impact role interfacing with many teams across the company.

Responsibilities:

- Lead the branded content distribution & insights team.

- Oversee the distribution of branded content across ad networks, primarily social ad networks.

- Manage the members of the team that are running campaigns & editing branded video.

- Ensure that all campaigns are running on pace & providing high value to our brand partners depending on their KPIs.

- Work very closely with the Branded Partnerships team so that both teams are lock step in servicing our client relationships.

- Provide weekly, monthly & quarterly insights to brand team that they can use to prove the value of working with Cheddar to their partners.

- Create & manage reporting dashboards so that users across multiple teams can quickly & accurately see how campaigns are doing.

- Create & run in-house brand lift research surveys for brand partners.

- Work with third party research firms to run brand campaign research.

- Create ad hoc data-driven reports for multiple teams & stakeholders.

Requirements:

-Team management experience.

-Brand lift research experience.

-Intimate familiarity with social ad networks including Facebook Ads, Twitter Ads, Google Ads, LinkedIn ads, as well as familiarity with the organic sides of those platforms.

-Have media & video experience, some video editing experience is a plus.

-Very high level of attention to detail.

-Highly analytical

-Familiarity with data visualization & presentation.

- Familiarity with tools such as Funnel, Supermetrics, Google Data Studio, Google Analytics, & others is preferred.

-At least 4-5 years related professional experience.

 
 
 
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