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OpenFin // runtime technology for financial desktops
 
Marketing, Full Time    New York or London, Hybrid Remote    Posted: Thursday, September 16, 2021
 
   
 
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JOB DETAILS
 

Content Marketing Copywriter/Editor

Location: New York City, London UK, or Hybrid Remote

At the moment, we are all working remotely. However, we have offices in London & New York, & this position can be based in either office but ideally located within a reasonable commuting distance with the flexibility to come into the office as needed (subject to your existing legal right to work in either jurisdiction).

About OpenFin

OpenFin is a fast-growing financial technology company backed by the worlds largest banks & most respected Fintech VCs, including J.P. Morgan, Barclays, HSBC, Wells Fargo, SC Ventures, Bain Capital Ventures, DRW, Nyca Partners, & Pivot Investment Partners.  OpenFin modernizes & democratizes app development & distribution in the finance space. We provide a secure OS that brings a fast & intuitive app experience to the financial desktop. Built on Googles Chromium & GitHubs Electron open source projects, OpenFin combines native experience, data sharing, lightning-fast distribution, & robust security with an agile web development & deployment model to accelerate digital transformation & innovation. OpenFin is used by thousands of developers to deploy & run more than 1200 apps at more than 1500 financial institutions.

About the Role

The Content Marketing Writer creates decks, blog posts, guides, emails, customer stories, ad copy, & more to support marketing efforts for brand, demand, & product marketing.

The Content Marketer will be the embodiment of OpenFin Marketing voice & tone, creating & managing compelling & engaging content across several marketing channels. This role will require close alignment & coordination with several teams within Marketing & broader OpenFin team, including sales, partnerships & product management. This role will also work directly with our PR, Social & events team to manage consistency in messaging & appropriate maximisation, to the fullest extent possible of press releases, social posts & events. Creation of a consistent & engaging story to target personas, covering OpenFin, its products, & its users will be key.

About You

You are a dedicated Content Marketer who fully understands the power of well constructed messaging across all channels including more technical aspects. You have a firm grasp of voice & tone & know how to make it apparent in different form factors, from user comms to email nurture campaigns to standalone social posts. You are a stickler for proper style, grammar, & punctuation. You have a keen sense of your audience & how to best leverage various marketing channels. You know how to build relationships & trust with that audience through consistent messaging, strategic use of channels, storytelling & economy of words.

Responsibilities

  • Collaborate with other Marketing teams to create high-leverage artifacts, including product landing pages, websites for flagship events, & comms materials for major launches, announcements & thematic campaigns targeting specific personas
  • Serve as an editorial gatekeeper, ensuring fidelity to voice & tone, consistency, & proper volume to create longevity of engagement & avoid damaging reader trust.
  • Produce sales enablement assets such as customer stories, one-pagers, white papers, & other templated form factors intended to build the case that OpenFin is the solution for all of our target audience segments
  • Manage the cadence of user comms, ensuring consistency of messaging & partnering on overall strategy for how & when to communicate with target buyers
  • Manage the production of digital ad copy, paid social copy, & other demand-generation assets, overseeing a team of contractors & ensuring each asset meets the OpenFin quality bar
  • Experiment with new marketing form factors that help OpenFin stand out from the noise & engage new users OpenFin otherwise wouldnt have reached

What Were Looking For

  • Minimum 5 years working as a marketing copywriter and/or editor across all available channels, preferably with broad experience across form factors
  • Must have experience working in/writing for Financial Services / Capital Markets audience
  • Experience working with Brand, Product, Lifecycle/Demand Gen, & regional teams, with an understanding of the subtle differences required to succeed in each context
  • A passion for copywriting & a deep understanding of the importance & power of well constructed messaging. 
  • Experience managing other copywriters, either contract or FTE
  • Bachelors degree in Marketing, Journalism, Communications, English, Creative Writing, or related field

Preferred Qualifications

  • Experience working with creative or design teams
  • Experience benchmarking & setting KPIs for conversion & engagement
  • Broad understanding of the mechanics & objectives of many marketing & user comms functions
  • Working knowledge of analytics tools (Google Analytics, Tableau, etc.)

Life at OpenFin

At OpenFin, our mission is to stay on the cutting edge of web technologies & to enable our customers to do the same. While we are currently remote, we pride ourselves on our friendly, diverse, understanding office culture. Our goal is to create a space where employees can learn & innovate, & overall, have a good time doing it. Our employees have a diverse set of interests & experiences, & we encourage you to explore those interests & share with us! We have regular happy hours & social events. Our offices & our employees are conducive to a productive learning experience -- all the while creating innovative & compelling solutions for our clients.

 
 
 
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