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Warby Parker // boutique-quality eyewear retailer
 
Marketing, Full Time    New York City    Posted: Saturday, September 25, 2021
 
   
 
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JOB DETAILS
 

Warby Parker is on the lookout for a sharp-minded director to join our Performance Marketing team & oversee our 1:1 marketing strategies. In this role, youll help create world-class messaging strategies personalized to each consumer, reaching them with the right message, at the right time, & through the right marketing channel. Working closely with our leadership team, Brand Management team, external partners, & other stakeholders, youll design & implement programs that improve consumer engagement & value throughout their lifecycle with Warby Parker.

Youll join an established Performance Marketing team focused on driving new customer acquisition, engagement, & retentionand deeply committed to building a diverse & inclusive workplace for everyone on board. Interested? Keep reading! 

 

What youll do:

  • Manage the 1:1 Marketing team in charge of converting leads into consumers, & consumers into lifelong advocates
  • Determine the overall strategy & execution of both brand marketing & lifecycle communications through email, mobile push, SMS, & in-app messaging
  • Partner with our Digital Product team to ensure the right data is available within our marketing communications platform to enable personalized 1:1 marketing strategies across our suite of products & services
  • Collaborate with our Data team to develop world-class experiment design, analytics, & reportingall to improve a diverse set of customer acquisition, engagement, & retention metrics
  • Partner with our Consumer Insights, Strategy, & Product Strategy teams as we explore various models & programs designed to reduce churn & increase consumer loyalty
  • Create & communicate roadmaps based on Warby Parkers business objectives & metrics
  • Ensure that stakeholders stay informed about relevant progress & decisions regarding communication strategies

 

Who you are:

  • Backed by 12+ years experience designing, implementing, & iterating upon robust, cross-channel 1:1 marketing strategies. These channels include (but are not limited to!) email, mobile push, SMS, & in-app messaging.
  • Experience partnering with key internal stakeholders to develop, launch, & optimize membership models, loyalty programs, and/or other business models designed to drive engagement & loyalty among active & inactive customers
  • Well-versed in developing various consumer cohorts & leveraging propensity score models to successfully improve acquisition, engagement, & retention metrics
  • A naturally curious person who likes using unexpected points of view to drive outsize business outcomes
  • Meticulously organized & detail-oriented (color-coded spreadsheets make your heart beat)
  • A collaborator at heart who thrives when working on a team
  • A clear, kind, & proactive communicator with people in & outside of your own department
  • Able to convey complex issues succinctly & with the appropriate priority
  • Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)

 Extra credit:

  • 5+ years of experience working on subscription or membership driven business models
  • Prior experience working within Consumer Insights or Data teams where you developed & leveraged consumer segmentations to power marketing automation

About Us:

Warby Parker was founded with a mission: to inspire & impact the world with vision, purpose, & style.

Were constantly asking ourselves how we can do more & make a greater impactand that starts by reimagining everything that a company & industry can be. We want to demonstrate that a business can scale, be profitable, & do good in the worldwithout charging a premium for it. And weve learned that it takes creativity, empathy, & innovation to achieve that goal.

Since the day we launched in 2010, weve pioneered ideas, designed products, & developed technologies that help people see. We offer everything our customers need for happier eyes at a price that leaves them with money in their pockets, from designer-quality glasses & contacts to eye exams & vision tests. 

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. Over eight million pairs of glasses have been distributed in over 50 countries; that means eight million people now have the glasses they need to learn, work, & achieve better economic outcomes. 

At Warby Parker, you can look forward to company outings & events, volunteering & learning opportunities, & just great company filled with curious, kind folks. Dreaming up & sharing ideas arent responsibilities reserved for certain teams or leaders; the challenge (a really fun one) of innovation is on all of our shoulders. Teammates can also connect around common interests, backgrounds, & identities, no matter their home base, through our various employee resource groups. (Were happy to say that the Human Rights Campaign has named us a Best Place to Work for LGBTQ+ employees!) That sense of community & belonging keeps us excited to walk through the door every day, wherever that door may be. 

We're driven to continue building a workplace, based on inclusive behaviors & equitable systems, where all employees can bring their authentic selves, feel engaged, & share their perspectives as a valued member of Team Warby. Transparency is what were all about, & our annual Impact Report & Racial Equity Strategy lay out how were sticking to these values. 

 
 
 
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