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BlaBlaCar // long distance carpooling service
Marketing, Full Time       Posted: Wednesday, November 06, 2019
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  Company Description

BlaBlaCar's vision is to bring fairness, freedom & fraternity to the world of travel.

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable & friendly way to travel. Today, our global, trusted community counts 75 million members in 22 countries, enabling a smarter, large scale & truly sustainable transport network.

Born from a simple idea of people sharing their rides, BlaBlaCar's ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, & since 2018 a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too!

In 2018, 84 million travellers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience.

BlaBlaCar offers a truly & unique international environment with a team counting 35 nationalities, serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), So Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held & founder-led. Our team of 500 employees is entrepreneurial, passionate, & fundamentally mission-driven.

Job Description

Why join us?

As of July 2019, BlaBlaCar already helps more than 5 million people in Brazil to travel in a more affordable, convenient & social way. 60% of our members in Brazil say that see friends & family more often thanks to BlaBlaCar. 50% of the city pairs connected by BlaBlaCar are not connected directly by buses, trains, boats or planes: BlaBlaCar helps democratizing travel in Brazil. Come generate impact with us - with only 2% of the population as members, we're at the beginning of our journey in LatAm!

Marketing is at the core of our growth strategy & is one of the most important levers we use to acquire new & retain current users globally.

As a Marketing Analyst you will be joining a very skilled & motivated team & work closely with the Marketing & Communication Manager of BlaBlaCar Brazil. Our goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind & an entrepreneurial spirit as well as good communication skills.

What will you directly contribute to:

  • Check performance & suggest improvements to deliver channels strategy (Google Ads, Facebook, etc.) in collaboration with central experts

  • Optimize ad creatives learnings by crossing data to create briefs to our brand team & scale it to different channels

  • Social media management & reporting

  • Budget control & reporting

  • Follow-up marketplace evolution & provide hypothesis to central analyst of possible changes according to route, city and/or State


What you will need to be successful:

  • 2-4 years of work experience with digital marketing, including internships

  • Experience in Google Search, Facebook Ads, etc, preferably at purely digital travel/mobility platforms or marketplaces

  • Experience in other online channels (affiliates, mobile networks, etc.) a plus

  • Proficiency in Excel

  • Both creative & analytical mindset

  • Problem solving skills

  • Fluent in English (Spanish is a plus)

Additional Information

A few practical details about the role:

  • Start: As soon as you are ready!

  • Location: So Paulo, Brazil

  • Contract: long-term contract

  • Compensation: competitive package based on experience & skills

What we offer all of our employees:

  • The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too.

  • A strong Fun & Serious company culture

  • An international environment with a team counting 35 nationalities, serving a global member-base from 8 offices around the world (Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), So Paulo, Warsaw)

  • State-of-the-art office spaces, in a great location

And some other great perks!

  • Free carpooling to live our value Be The Member

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)

  • A start-up spirit grounded in agility & teamwork

  • Challenging career opportunities in a high-growth & fast-paced environment

  • Bi-Weekly team - all BlaBlaTalks to learn from each other

  • Weekly Tech Demos, so that we're all up to date with where our product stands

What is next?

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & answer our questions in English.

Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 2 weeks. If your application & profile fit our requirements, we will invite you for an analytical test.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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