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About us

At GoCardless, were passionate about payments. Our vision is to provide businesses with the best way to collect recurring payments, wherever they & their customers are in the world.

Today, we help over 60,000 businesses take the pain out of getting paid, so they can focus on what they do best. And through our partnerships with over 200 software providers such as Xero, Zuora, Salesforce & Quickbooks, more & more businesses are benefiting from our unique global payments platform every day. We process $20bn of payments a year across more than 30 countries, powering recurring payments for businesses worldwide, from multinational corporations to small businesses. 

Were headquartered in the UK, & backed by some of the worlds leading investors including Google Ventures, Salesforce Ventures, Balderton Capital, Accel Partners, Notion Capital & Bain Capital. Over 600 employees worldwide have decided to develop their careers with us. Weve built a friendly, collaborative culture where we hire & develop people who share our desire to do work we can be proud of. We value learning & feedback, & support colleagues to develop in their role & more broadly in their career.

The role

As Demand Generation Manager - UK&I & Northern Europe you will manage demand generation programs for the UK&I & support our expansion in Northern Europe. 

This is an individual contributor role focused on generating marketing qualified accounts (MQAs) that convert, via our SDR & sales team, into pipeline & bookings. 

This role is ideal for a growth-minded marketer experienced in targeting upper small business, mid-market & enterprise sized companies. You will be based in the London office, with the flexibility to work from home & travel as needed. 

You will report to the Senior Demand Generation Manager, Northern Europe & work closely with the UK&I General Manager & wider sales org to create demand generation plans aligned to commercial objectives. You will be responsible for identifying the most attractive pockets of opportunity & develop the right marketing approaches to unlock them. To do this, you will need to collaborate with our broader marketing functions (including Audience, PR, Social, Marketing Operations, Design) & external agency partners.

Responsibilities include:

  • Develop the go-to-market plans for UK&I & new markets as required - Identify market trends, target audience, competitor landscape, & other relevant information to form the plans
  • Be the UK&I market expert, meet customers & prospects, understand their needs, know what drives demand in our target buying groups, work hand-in-hand with Sales & Lead Development to meet plan
  • Design & execute local marketing programs including account-based marketing (1:1, 1:few, 1:many), regional events (F2F & Digital), paid media advertising & direct mail that drives engagement with our named set of target accounts
  • Analyse & continuously improve the performance of advertising programs across paid media channels e.g. LinkedIn, Facebook, Google
  • Leverage the demand engine technology for intent insights that helps shape funnel-stage targeting 
  • Manage local marketing budget to ensure optimal resource allocation mix to drive demand
  • Work closely with our SDR managers & wider team to improve MQA effectiveness & forward funnel conversion.
  • Report on demand performance metrics for managed marketing programs in the UK&I region
  • Contribute to the production & syndication of UK&I content

About you:

  • Well rounded B2B, Tech/SaaS related marketing background
  • Experienced in executing across the many areas of the marketing mix
  • Highly motivated self-starter that cares about delivering results 
  • Analytical mindset, autonomous, detail-oriented, & passionate about working with sales & global marketing teams
  • Experience working with ABM, CRM marketing & performance measurement platforms (e.g. Demandbase, Salesforce, Pardot, PathFactory, ON24, Google Analytics, Looker)
  • Strong communication, presentation & written skills; ability to interact with virtual teams 
  • Hypothesis & data-driven approach to managing & identifying new demand programs that deliver results
  • Proven record of high performance in your previous positions

Ideal but not essential:

  • Previous experience working within the payments industry
  • Account-based marketing experience would be a plus

Life at GoCardless

Diversity is hugely important to us & we welcome applications from those with disabilities & from under-represented backgrounds. Throughout our hiring & onboarding process we make any reasonable adjustments necessary to create a level playing field & continually look at how we can improve in this area. We also have active employee resource groups (such as BEAM & Rainbow) that are supported & sponsored by members of our Exec team; they work to engage & inspire our employees on diversity & inclusion topics throughout the year.

We offer flexible working hours & remote working arrangements, enhanced parental leave & pension packages. Youll also receive equity, because we believe having this buy in is a vital part of building a successful business where everybody - regardless of their role - can make a valuable contribution.

Here at GoCardless we value flexibility, & throughout the challenges of the Covid-19 pandemic we've listened to our global GeeCees to gain a better understanding of the positives & negatives of working remotely (which we've been doing since March 2020).

Their feedback helped us develop our 'Adaptive Working' model, rolling out mid to late 2021. It's built around three components: days in the office, remote working, & enhanced environments. This means teams will be able to come into a GC office between one & three days per week for collaboration & teamwork, with the rest spent working remotely to enable a healthy work/life balance. Well also be reimagining our office environments so they enhance the collaboration & socialisation aspects our GeeCees told us they value most highly.

We continually review this approach in conjunction with the changing restrictions in each of our locations; additionally we offer support to maintain wellbeing & comfort, including subsidised home office equipment, workstation assessments & a range of remote social activities you can dip in & out of whenever you fancy.

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

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