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Vimeo // platform for watching, uploading & sharing videos
Marketing, Full Time    New York City    Posted: Monday, May 30, 2022
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We are looking for a Marketing Lead of the Customer Lifecycle to own the marketing programs & communications that engage, educate & inspire Vimeo customers. We want to ensure that all our customers understand the full potential of Vimeos B2B offerings and, ultimately, realize long-term value. We are looking for a marketer with proven success nurturing the customer journey, as measured by retention, NRR, & CSAT. 

What Youll Do:

  • Partner closely with Customer Success, CRM, & Product teams to strengthen the customer lifecycle & ensure a consistent & integrated customer experience across all customer touch points.
  • Pilot, build, & scale repeatable, yet customizable programs that help drive product adoption, customer loyalty, & retention.
  • Engage the customer community & build community pride through platforms, programs & events.
  • Identify correlations between customer behaviors & success & build programs to nurture those behaviors. 
  • Develop complementary & timely automation email streams & in-product messaging that drive product adoption. 
  • Automate, scale, & personalize customer communications across channels. 
  • Maintain a deep understanding of customer needs & incorporate them into marketing strategies & messaging.
  • Create marketing content for Account Management & Customer Success teams to help nurture new, growing, & at-risk customers.

Skills & Experience:

  • Bachelors Degree
  • 6+ years of experience in B2B customer marketing. 
  • A strong track record of being customer-centric.
  • Proven ability to drive results in a fast-moving team in a rapidly growing company.
  • Proven success managing integrated marketing campaigns.
  • Excellent communication, collaboration, & problem-solving abilities.
  • Strong analytical & presentation skills. 
  • This role requires a high degree of collaboration with other teams to plan & execute against shared goals.

Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 260 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

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