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General Assembly // accelerated learning programs & education
 
Marketing, Full Time    Los Angeles    Posted: Tuesday, March 16, 2021
 
   
 
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JOB DETAILS
 

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in todays most in-demand skills. As featured in The Economist, Wired, & The New York Times, GA offers training in web development, data, design, business, & more, both online & at campuses around the world. Our global professional community boasts 40,000 alumni & counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent & spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloittes Technology Fast 500, & Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.


Role Description

The Role

The Local Marketing Producer will own the local marketing plan in Los Angeles from end-to-end. You'll create a strategy that allows us to grow the business efficiently by producing events to engage with prospective students & using data on trends in our region to optimize our offerings. You'll capture & create value through high-impact, high-volume events & workshops & will be responsible for creating meaningful partnership opportunities with noteworthy companies & organizations in the Los Angeles tech, design & startup ecosystem. 

Ultimately, you will be responsible for increasing the size of the General Assembly audience & maintaining a highly engaged community that adds value to GA students, campus & business. 

Responsibilities:

Audience Growth: Youll identify relevant audiences & the best way to bring them to General Assembly. You will serve at the local face of General Assembly & will be responsible for driving promotional efforts in the Los Angeles area.

Strategy & Planning: Youll own & implement Los Angeles workshop & event plan & strategy, including the format, content & cadence as well as promotional strategy. Youll be responsible for identifying new audiences & the best way to bring them to GA. Youll identify the proper speakers, partners & instructors to ensure quality programming that fills the room. 

Program Execution: Youll execute on the workshop & event plan & strategy by running approximately 50-60 free events per quarter online & in-person (when it is deemed safe to do so). You will manage a busy schedule of activity & programming that run multiple days of the week. You will also identify & market compelling topics by creating enticing event descriptions & marketing materials. Youll collaborate with team members to brainstorm & produce department specific events, such as open houses for prospective students with Admissions & career events with our Outcomes team.

Cultivate Relationships: Youll develop new partnerships & maintain relationships with current partners. Youll engage local experts in tech, design, & business to participate in workshops & events as panelists, speakers, & instructors. Youll be in charge of managing the local partner, speaker, & workshop instructor pipeline for your metro. 

Innovation: Youll be tasked with identifying & marketing new & existing compelling topics by creating enticing event descriptions & engaging content. Youll take ideas for new events & local campaigns from concept stage to launch. Youll contribute your creativity & expertise to drive GA's holistic marketing plan forward, taking ideas for new events & local campaigns from concept stage through to launch.

Tracking & Reporting: You will keep track of & report on all metrics surrounding your workshop & event plan, identify opportunities & optimizations, & address metric pacing issues as necessary.

Qualifications:

  • 2-3+ years of event marketing, partnerships, or community management experience,
  • Some prior experience in startups or tech companies is ideal
  • An ability to multitask, prioritize, problem-solve, & execute in a timely fashion
  • Creativity & organization are essential to this role
 
 
 
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