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Birchbox // discovery commerce platform
 
Marketing, Full Time    New York    Posted: Thursday, April 16, 2020
 
   
 
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JOB DETAILS
 

Brand Marketing is a vital part of our marketing & overall business strategy. As a contributor to the brand marketing department, you are responsible for executing a strategy that helps the Birchbox story reach new people, generates meaningful interest in the Birchbox brand that ultimately translates into sales, & sparks brand love. This strategy will support all aspects of the Birchbox business - the beauty subscription, the grooming subscription, our online shop, our brick-and-mortar locations, our in-house beauty brands, & any future innovations.

A member of this department would describe themselves as an even balance between the left & right brain. You must be a creative thinker, a strong negotiator & a results-driven individual who excels at leveraging their broad sense of brand building, marketing, relationships, & knowledge of what makes customers fall in love with brands to execute effective campaigns for Birchbox.

This role sits on the marketing team & reports into the Global Director, Brand Marketing. This team reports into the President, US.

Tactical Responsibilities:

  • Brand Marketing narrative & paid media strategy & execution; this entails:
    • Working closely with Global Director to evolve brand marketing key messaging as needed
    • Ad campaign creative ideation & development (and using agencies as needed to develop campaigns)
    • Uploading, managing, & reporting on ads the brand marketing team is running on various marketing channels (ex: TV, Facebook, etc.)
    • Maintaining brand marketing reporting both at the channel & campaign level, using data to inform future investments & to help the team to gauge successes & improvement areas for media & campaigns
    • Using surveys or listening tools to gauge favorability of Birchbox in the market & using that reporting to gauge effectiveness of ad creative
  • End-to-end management of the Birchbox brand marketing team US PR & partnerships strategy. You will work with cross-teams to execute, but will ultimately be responsible for all aspects of the project; it is expected that:
    • Campaigns as part of this strategy should deliver on one or more of the following goals:
      • (1) Perpetuate Birchbox brand desired positioning in the market & key messages
      • (2) Help us create demand for Birchbox among the Birchbox target customer that results in visits to our website
      • (3) Acquire emails, and/or
      • (4) Generate revenue for Birchbox
    • You will develop a comprehensive marketing plan with the partners we work with & with the internal Birchbox team that pulls in a range of marketing tactics to support awareness of partnerships we execute
    • You will manage the Birchbox US PR agency & will work closely with them to coordinate press stories for as many of our go-to-market campaigns, partnerships, & advertising campaigns as possible. It is expected that you will think about PR in the beginning stages of ideation & set up the campaign to deliver on earned media stories
  • Creation, management, execution, & reporting on Birchbox retention & brand love-driving campaigns; this entails:
    • Working with cross-teams to brainstorm & come up with campaign ideas
    • Briefing cross-teams on expectations & what is needed from them
    • Seeing the campaign through execution, acting as a project manager & decision-maker for the different pieces of the campaigns
    • Reporting on the successes & failures of the campaign, & leading a conversation with cross-teams on how to improve
  • In addition to the above, you will also be expected to think about, support, & execute on the following areas:
    • Contributing content to Birchbox owned social media (Stories takeovers, etc..)
    • Execution & management of experiential & events as needed
    • Coordination with the Manager, Brand Marketing & Social Media to leverage Birchboxs influencer program to support all of the above
    • Coordinating with the Manager, Brand Marketing in the EU to collaborate, share learnings, & execute global partnerships if the opportunity arises
  • You will also contribute to the management of the department & team, which includes:
    • Tracking & updating the brand marketing & partnerships budget
    • Sourcing & managing an agency or agencies to help with ideation & execution of campaign(s) as needed
    • Forecasting out & planning the year in partnership with the Director of the department & cross-teams such as Merchandising, Retail, Growth Marketing, Product, & Tech
    • Submitting & processing invoices
    • Reaching out & building relationships with people at a range of types of companies, making sure to prioritize conversations with people that present an opportunity to further your knowledge in the above areas and/or work with in a strategic capacity

Qualifications

  • Minimum of 5 years of marketing, partnerships, and/or sales experience, ideally in a strategic or creative agency or fast moving startup environment
  • Fluency in digital marketing, including an understanding of building brands & communities in digital channels, social media, etc
  • Strong relationship building skills
  • Excels in presentation skills, interpersonal skills, & respect for process/principles
  • Experience working across various teams & departments on projects you are either spearheading or contributing to
  • Ability to work in a collaborative, cross-functional organization
  • A strong sense of creativity & understanding of the creative process
  • An obsession with creating impactful consumer-centric experiences
  • Experience under managers & teams that are building or have built innovative brands & go-to-market campaigns is a plus
  • Experience working on teams in which you have used & analyzed data as part of your day-to-day, & used a hypothesis-driven attitude towards your work

About Birchbox

We started Birchbox in 2010 to redefine the way consumers discover & shop for beauty & grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: weve activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty by making the experience relevant, easy & fun. Our innovation isnt the simple concept of delivering a box of samples its understanding that although not everyone is passionate about beauty & grooming, everyone still deserves to have a great experience finding, trying & buying it.

Birchbox operates in four countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. We have retail locations within select Walgreens stores across the US.

 
 
 
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