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JackPocket // lottery tickets app
Marketing, Full Time    Remote, New York City or Santa Barbara, CA    Posted: Thursday, February 11, 2021
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Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, & more, via their smartphones. We're creating a more convenient, fun, & responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a Director of CRM & Loyalty to join our Marketing team. You will dig into consumer motivations, purchasing patterns, likelihood to churn, & identify key opportunities to improve customer experience & drive loyalty. Youll drive initiatives end-to-end that increase customer engagement, retention, & LTV. In addition, you'll have the opportunity to build your team & oversee marketing efforts across key touch points including email, in-app, push, & SMS. This role is critical to our continued growth & will partner across Analytics, Product, & Creative teams with significant exposure to senior leadership.


  • Optimize our customer retention strategy & oversee lifecycle marketing across key touch points, including email, in-app, push, & SMS based on insights & deep understanding of customer journey
  • Develop a deep understanding of our customer by partnering with Analytics to extract insights on consumer behavior & segmentation, cohort retention, & churn; turn insights into actionable plans to increase user engagement & retention
  • Concept & lead launch of a scalable loyalty program, with partnership from Product, Creative, & other internal partners
  • Identify improvements & partner with Product to revamp our referral & subscription programs
  • Define key metrics for retention success, develop dashboards with Analytics, monitor & report regularly to leadership


  • 7+ years experience in analytical / strategic marketing roles, preferably with background in CRM, retention or loyalty marketing
  • Experience building personalized CRM campaigns through marketing automation systems (Braze preferred)
  • Developed & executed loyalty programs for mobile-first consumer brands
  • Data-driven decision-maker with continuous desire to analyze & further improve performance
  • Strong track record in concepting initiatives, managing projects with little direction, & driving measurable results
  • Excellent communication skills in both written & verbal form; intellectually curious, driven, & a creative problem-solver

Preferred Qualifications

  • Braze & Looker experience 
  • Experience in a start-up environment

Why Jackpocket?

  • Medical insurance covered up to 100% by Jackpocket
  • Dental & vision insurance
  • 401(k) matching
  • Stock options
  • Commuter benefits & Citi Bike membership
  • Discounted gym membership
  • Catered meals & stocked kitchen
  • Flexible working hours
  • Autonomy & upward mobility

This is a full-time exempt position & is not eligible for overtime under FLSA requirements. We are an equal opportunity employer & all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, & reasonable accommodation for individuals with disabilities in employment, its services, programs, & activities. To request a reasonable accommodation, contact

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