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Current // digital-first payments for families w/ children
 
Marketing, Full Time    New York,NY    Posted: Saturday, February 13, 2021
 
   
 
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JOB DETAILS
 

Director of Integrated Marketing

We are a leading U.S. challenger bank built to meet the needs of people with unique lives who have been overlooked by the traditional banking industry. Our proprietary Current Core technology allows us to provide premium banking services for everyone, regardless of age or income, & improve the financial outcomes of our members without overdraft fees, minimum balance requirements, or hidden fees. We give members up to two days faster direct deposit paychecks, access to 55,000 free ATMs worldwide as well as 24/7 member support 365 days a year.

About the role:

We're looking for a Director of Integrated Marketing to join the Marketing team at Current. They will be responsible for leading the creative implementation of our brand strategy across all marketing channels - including our own social media (Instagram, TikTok, Youtube, etc.), paid social ads, TV commercials, Audio ads, & other communications (email, in-app notifications, etc.). The ideal candidate will have experience developing marketing content & messaging that builds an aspirational & relevant brand while working across multiple teams to ensure a unified experience across all channels. The ideal candidate must be highly creative, with a strong track record of developing compelling & unique content & copy - with a heavy emphasis on storytelling. This role will require a candidate who is a self-starter who thinks outside of the box, enjoys fast-paced work & is motivated by success.

Requirements:

  • 7-10+ years of consumer marketing experience, preferably with Direct to Consumer brands
  • Experience leading a team to conceptualize & deliver marketing content that conveys an aspirational & relevant brand promise
  • Experience executing a brand strategy developed by internal & external resources
  • Experience building creative & messaging across a wide variety of marketing channels
  • Excellent design, copywriting & storytelling skills

Bonus:

  • Experience building a brand speaking to a largely Gen-Z audience
  • Experience working with large social media influencers across Youtube, Tiktok, Instagram, etc.

Benefits:

  • Competitive salary
  • Equity
  • Discretionary bonus program 
  • Flexible vacation policy
  • Medical, Dental & Vision premiums covered at 100% for you & your dependents
  • Commuter Benefits
 
 
 
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