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Rent The Runway // designer dresses & accessories rental
 
Marketing, Full Time    Brooklyn, NY (Rent the Runway HQ)    Posted: Thursday, April 21, 2022
 
   
 
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JOB DETAILS
 

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the worlds first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable & financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories & home decor from 700+ brand partners & has built in-house proprietary technology & a one-of-a-kind reverse logistics operation. Under CEO & Co-Founder Jennifer Hymans leadership, RTR has been named to CNBCs Disruptor 50 five times in ten years, & has been placed on Fast Companys Most Innovative Companies list multiple times, while Hyman herself has been named to the TIME 100 most influential people in the world & as one of People magazines Women Changing the World.

About the Team:

The Marketing Strategy & Product Marketing team is a core group within RTRs Brand team that guides critical business decisions through research & strategic analysis. The team is responsible for infusing deep customer-centricity into business decisions & the holistic user experience & leading key initiatives to drive growth & retention.  Leveraging consumer, competitive, & cultural insights, we define the customer vision & job to be done for our product & marketing experiences. The team works in partnership with leaders across the org & serves as the key point-of-contact in the areas of customer strategy, marketing strategy, & go-to-market strategies. Our mission is to keep the organization navigating toward our North Star in the short & long term.

The team is highly visible throughout the organization & in particular to the senior leadership of RTR who depend heavily on the insights & recommendations from the team to inform important decisions in the ongoing growth of the business.

About the Role:

We are seeking a Senior Manager, Marketing Strategy & Planning to evolve & lead the marketing planning process & develop marketing strategies to drive growth. Reporting to the Sr. Director, Head of Marketing Strategy & Product Marketing, this role will provide leadership, strategic direction, & vision for the RTR team focusing on developing high impact organic, full funnel marketing strategies & ensuring effective & efficient marketing efforts.  

This is a highly cross functional role that will work directly with stakeholders across brand, creative, revenue, biz ops + strategy, fashion, growth marketing, analytics & product teams. The ideal candidate is excited about driving business growth & reimagining ways of working.

What Youll Do:

Marketing Strategy

  • Leverage performance data & customer data & insights to develop & optimize marketing strategies that differentiate RTR & drive growth
  • Evangelize customer segmentation study across the organization & integrate into existing & new strategies
  • Work with cross functional teams to build & support the execution of short + long term marketing plans leveraging research & insights, marketing technology, & data analytics where possible
  • Guide the prioritization of key initiatives across marketing
  • Incubate & pilot new strategies which have the greatest potential to change the game for RTR
  • Ensure the team is maximizing the impact of all marketing-related initiatives by developing & maintaining playbooks & best practices
  • Develop & oversee execution of full funnel marketing strategy for RTRs offerings (subscription, one time rentals, & resale) & across customer segments

Planning

  • Reimagine & oversee the annual + quarterly strategic marketing planning process for the RTR Brand org & manage the cross-functional connection points, processes & planning cycles between marketing, creative, brand, fashion & product teams

Performance Measurement

  • Set specific marketing goals that align with the overall direction & business goals & own measurement & reporting of ongoing brand performance
  • Partner with SHs to evolve tracking & performance measurement by channel that ladders up to the broader revenue strategy 

About You: 

  • You are a customer obsessed strategic & creative marketer, with the ability to conceptualize new ideas & new ways of working
  • You have a proven track record of delivering growth from multiple digital marketing sources
  • You have excellent decision-making skills with the ability to identify, prioritize, & articulate high impact marketing initiatives
  • You have strong analytical skills including the ability to conduct research, analyze data, prepare & interpret reports & communicate actionable results, findings & recommendations.
  • You are able to develop, execute, & communicate a long-term strategic vision, while also balancing immediate priorities & opportunities with minimal supervision
  • You have exceptional interpersonal & communication skills 
  • You have strong project management skills & experience managing multiple competing priorities
  • You are a highly collaborative, team player, strong influencer & relationship builder
  • You thrive in a fast-paced organization & enjoy working hard. You take initiative & are energized by challenges. You take pride in the quality of your work
  • You have a clear understanding of full funnel marketing & digital marketing KPIs across both paid + organic channels
  • You have a balance of creative & analytical thinking
  • You have experience leading strategic planning
  • You are a strong communicator with a can-do, positive attitude & a strong desire to learn & get things done

Benefits:

At Rent the Runway, were committed to the wellbeing of our employees, & aim to create a workplace that fosters both personal & professional growth. Our inclusive benefits include, but are not limited to:

  • Paid Time Off including vacation, paid bereavement, & family sick leave - every employee needs time to take care of themselves & their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, & have some fun!
  • Exclusive employee subscription & rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
  • Comprehensive health, vision, dental, FSA & dependent care from day 1 of employment - Your health comes first & weve got you covered.
  • 401k match - an investment in your future.
  • Company wide events & outings - our team spirit is no joke - we know how to have fun!
  • Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies.

COVID-19 VACCINE REQUIREMENT:

RTR is requiring all US corporate employees to be fully vaccinated for COVID-19 in order to work in person, unless an employee requires a reasonable accommodation for medical or religious reasons.  If you believe that you may require an accommodation, please apply for any roles that interest you & if hired, you will receive information on how to request a reasonable accommodation after your start date. RTR will evaluate all such requests in accordance with Company policy & applicable law.   

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 & over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing & characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

 
 
 
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