BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.
Why join us?
Marketing is the main growth engine of BlaBlaCar, fueling the activity of several millions of travelers each month on our marketplace. We're investing dozens of millions of euros each year to acquire new members & increase retention. Marketing operations are strategic to BlaBlaCar success , as we want to scale our-already large-portfolio of millions of ads campaigns across 8 countries to new audiences, countries, languages & channels. BlaBlaCar's ambition is to become the go-to marketplace for long distance road travel; marketing is the fuel that will power us there.
Why you would want to join us
As a Marketing Analytics Team Lead, your role will be leading the marketing analytics team, setting the best practices on the market for optimization & tracking solutions. You will mentor & develop junior analysts in order to drive decision-making & campaign efficiency. Your analyses & insights will be used to define the marketing strategy & growth trajectory of BlaBlaCar & BlaBlaBus.
You will work in close collaboration with the VP Marketing, the Head of Paid Marketing, the Head of CRM & the Country Operation Lead in order to improve the efficiency of our marketing strategy. The core of our BI stack is composed of Tableau, GCP (Google Cloud Platform) & BigQuery.
You will create a strong relationship with the Automation Team & collaborate with this team to bring optimization to our marketing. The insights & inputs from you & your team will strongly shape how the Automation Team develops the Marketing Automation platform that aims at scaling & improving the efficiency of our advertising campaigns.
What you will directly contribute to
Leveraging data to understand awareness, acquisition, activation & retention dynamics, & help identify key growth & efficiency opportunities.
Build relevant ROI framework for online & offline marketing initiatives, helping define operational targets for local & central marketing teams, & evaluate success Manage a team of junior analysts. Provide leadership, best practices & guidelines for teams work.
Collaborate with cross functional teams (Marketing, Data Engineers, Data Scientists & Data Analysts) to plan, facilitate & develop Marketing Analytics projects
Supporting our marketing experts to run A/B test campaigns by designing a clean experiment framework, gathering data & analyzing results in order to optimize & scale marketing operations
Identify, analyze & monitor opportunities & issues that affect our marketing efficiency & top line growth
Build a strong network with your peers outside the company to ensure BlaBlaCar puts in place best-in-class marketing analytics
Design dashboards & make your stakeholders autonomous on data & analytics
What you will need to be successful
5+ years of total work experience, including at least 3+ years of experience in data analysis & reporting in a digital marketing environment, & 2+ years of team management and/or stakeholder management experience.
You have a good understanding of key marketing concepts (campaign measurement, audience targeting, attribution model, customer lifetime value etc.) & demonstrate knowledge of industry trends.
Tracking system knowledge (GTM, Google analytics)
Strong analytical mindset & data manipulation skills (SQL knowledge & Python is a plus)
Proficiency in web analytics & data visualization tools
Autonomous, self-starter, detail-oriented
Enjoy working as a team-player & learning from others
Fluent in English (French is not mandatory)
A few practical details about the role
- Start: As soon as you are ready!
- Location: Paris HQ
- Contract: Permanent contract
- Salary:Competitive package based on experience
What we offer all of our employees
A start-up spirit that fosters agility, teamwork & impact.
Challenging career opportunities in a high-growth & fast-paced environment
The choice between the latest Mac or PC equipment
An inspiring working environment including state-of-the-art office spaces
Free carpoolingto live our value Think it. Build it. Use it.
Annual BlaBlaBreak which takes us all for an unforgettable weekend
Weekly BlaBlaTalks when we learn from each other
And many more benefits - check them out on BlaBlaCar.com/dreamjobs
What is next
If you are ready to join our exciting journey, please apply below:upload your resume in English (PDF format) & answer our questions in English.
Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.
You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will invite you to take a short analytical online test. This step is followed by a video interview, several face to face interviews & an analytical case presentation.