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Birchbox
discovery commerce platform
 
Product, Full Time    New York City    Posted: Tuesday, July 09, 2019
 
   
 
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JOB DETAILS
 

About Birchbox:

We started Birchbox in 2010 to redefine the way consumers discover & shop for beauty & grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: we've activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty by making the experience relevant, easy & fun. Our innovation isn't the simple concept of delivering a box of samples - it's understanding that although not everyone is passionate about beauty & grooming, everyone still deserves to have a great experience finding, trying & buying it.

Birchbox operates in six countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. We have retail locations within select Walgreens stores across the US as well as a flagship Birchbox store in Paris.

Position Overview:

Birchbox is looking for an enthusiastic, detail oriented Associate, Email & Push Production who will report into the Web Production Team & work closely with the Marketing Team to assist with monthly execution of email & push campaigns (both trigger based & general audience based). These campaigns will support both the Acquisition Marketing team (converting leads to subscribers) & the Retention Marketing team (engaging subscribers in features, drive e-comm shopping behavior). In addition, this role may be asked to support other Web Production activities such as onsite digital asset production & management.

The right candidate will be detail oriented with a desire to further understand what drives customer engagement. In addition, the right candidate will have a strong technical tendency with the desire to improve proficiency with our marketing tech (email services provider, push provider, onsite asset server).

Responsibilities:

  • Assist with CRM monthly campaigns trigger development & execution, across beauty & grooming
  • Manage the production of all email & push campaigns, including slicing, coding, QA & deployment
  • Ensure coordination of emails / push with relevant onsite assets for a seamless customer journey
  • Work closely with creative operations & merchants to ensure projects are well briefed & all changes are well communicated
  • Support the marketing team in post-mortem reporting of email campaigns. This includes pulling reports, delivering insights, & recommendations.
  • Conduct analyses that inform our campaign & trigger strategies; everything from customer segmentation, identifying top customers, reducing unsubscribes, & activating dormant customers
  • Assist with A/B tests & monitor the results to improve our campaigns, optimizing for key traffic & revenue metric across all channels

Requirements:

  • Have 1-3 years of relevant experience
  • Working HTML / CSS
  • SQL knowledge a plus
  • Experience working with ESPs for campaign building, segmentation, & testing.
  • Braze experience a plus
  • Experience with marketing automation & CRM platforms
  • Functional Adobe Photoshop slicing experience
  • Excellent organizational skills, flexibility & team working ability
  • Detail-oriented attitude & high level of precision
  • Familiarity with personalization, customization, email optimization & testing platforms
  • Familiarity with Web-development & customization
  • Prior e-commerce / online retail / subscription experience is a plus
 
 
 
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