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Elvie // health & lifestyle brand developing tech for women
Marketing, Full Time    New York, United States    Posted: Tuesday, September 03, 2019
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About us

Elvie is a health & lifestyle brand developing smarter technology for women. We are committed to building extraordinary products that improve the health & lives of women everywhere & at all stages of life.

Our first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor via fun, five-minute workouts. Launched in October 2015 to great acclaim, we took the wellness industry by storm! Our street cred includes more than 12 awards for innovation & design, including the prestigious CES Innovation Award, IDA Design Award & Red Dot Award. As a business, Elvie has been recognized as one of Wireds hottest start-ups, named as one of the 15 start-ups To Watch by The Sunday Times & both products have been featured in the Oscar Nominee Gift Bags.

We recently launched our second innovation: Elvie Pump, the worlds first silent wearable breast pump, which is making it possible for new mothers to pump anytime, anywhere. Elvie Pump received international praise following its unveiling on the catwalk at London Fashion Week & at the Consumer Electronics Show in Las Vegas.

In April 2019, Elvie announced a $42 million Series B from IPGL, Octopus Ventures & Impact Ventures bringing the total raised thus far to over $50 million. Our Series B represented the largest ever fundraise in femtech. This new round of financing will accelerate Elvies research & development efforts, as well as help grow brand awareness & distribution for Elvie Pump & Elvie Trainer across the Americas, Europe & Asia.

Why you should join us

Founded by women's health expert Tania Boler & Alex Asseily of Jawbone, Elvie is a collection of incredibly talented & passionate team members combining research, innovation & data to transform the way women think & feel about themselves.

Elvie is at the crest of a wave! Our team of engineers, creatives, researchers, dreamers & doers are shaping the growing fem-tech industry by creating disruptive products that address the challenges that matter most to women & lift the taboo around womens bodies. Here, you can be part of a business & brand that has a positive & meaningful impact on the world.

This is absolutely a great time to join Elvie; you will have a voice, make an impact, & have the opportunity to mould your role. Be ready to learn, have fun & be inspired by our passionate, talented team! We're on the lookout for ambitious, talented & smart individuals to join our expanding team. Is this you?

The Role

In the U.S., Elvie has been successfully selling our products direct to consumer via & through several top-tier Retailers. We've historically been managing this market through our team based in London with frequent U.S. travel. Given the size of the market & phenomenal growth to date, it's become clear that the U.S. will continue to be crucial to our future growth & that to fully maximise the opportunity, it will necessitate the building of a local U.S. based operation. After we closed our Series B in April 2019, we agreed to set up our U.S. physical presence & open our first office in New York City. We are now building the U.S. team which will initially consist of a Head of Marketing, a Head of Sales, & PR. Once the team is in place, we expect it to further grow & evolve as needed including the eventual hiring of a General Manager to run the country.

We are looking for an experienced Head of Marketing to spearhead the next stage of aggressive growth for Elvie in the US. Based in New York City & working in partnership with the global team in London, you will build, lead, develop & execute the US marketing strategy across both our existing & future categories. This will be our first marketing hire in the U.S. & you will have the opportunity to build & grow a team
Youll have the freedom to apply your initiative, expertise & experience to help us drive our business. This is a unique opportunity to join one of the fastest growing tech start-ups in the world & shape how we define the next stage of our success. Were planning to double our headcount by the end of 2019, so this is fantastic time to join Elvie & make a tremendous impact on the future success of the organisation.

Key Responsibilities

Marketing Strategy & Plans

  • Build, own & lead the US marketing strategy for Elvies existing & future categories
  • Build the US marketing plan for each category, working in partnership with global internal functions to ensure your local needs across creative, social media, trade marketing, performance media & PR are supported.
  • Sets the strategies & plans to meet or exceed US / Corporate OKRs with a key focus on delivering the revenue, profit & cash flow targets.
  • Work in partnership with US Head of Sales to build & drive the US distribution & retail plan
  • P&L / Financial Management

  • Budget responsibility for all categories remaining laser focused on ROI whilst driving our volume goals
  • Work closely with the Global Finance team to ensure strong financial controls are in place & deliver a profitable marketing P&L
  • Research & Insight

  • Review & analyze US market & competitor trends in all categories & continue to drive an insight led plan
  • Retail/Trade Marketing

  • Build & execute a Retail Marketing plan by account in coordination with the US Head of Sales that drives incremental business results
  • PR/Influencer

  • Lead & drive PR, influencer & events agencies to drive brand affinity & commercial results
  • Work closely with the US PR Manager & US PR external agency
  • Cross-Functional Collaboration

    - Work in partnership with all functions in both the US & our global HQ including Finance, Operations, Global Marketing, Sales

    Building & Leading Teams

    The ability to attract & recruit top talent, motivate & coach a team, delegate effectively, celebrate diversity within the team, & manage performance; widely viewed as a strong developer of talent.

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