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Visa // credit cards
Marketing, Full Time       Posted: Saturday, October 05, 2019
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  Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable & secure payment network - enabling individuals, businesses, & economies to thrive. Our advanced global processing network, VisaNet, provides secure & reliable payments around the world, & is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, & fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network & scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, & be part of an inclusive & diverse workplace. We are a global team of disruptors, trailblazers, innovators & risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, & doing meaningful work that brings financial literacy & digital commerce to millions of unbanked & underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

This role is responsible to build strategies & identify insights via advance marketing analytics for the LAC Region. If you are good with analysis, models & can tell a solid story using data; this could be the right position for you.


Basic Qualifications

- Bachelor's or Master's Degree in a quantitative field such as Statistics, Mathematics, Econometrics, Computer Science or Operations Research.

- Fluent in English & Spanish, Portuguese is a plus

Preferred Qualifications

- 7-10+ years of professional experience in analytics

- Excellent communication, story-telling & presentation skills with high level of competence in Excel & PowerPoint

- Experience with data mining & statistical modeling (e.g., regression modeling, clustering techniques, decision trees, etc.)

- Proficiency with real world experience in SQL, Hadoop, R, SAS, Python, Hive, Impala, Tableau

- Experience with data visualization & business intelligence tools like Tableau, MicroStrategy, or other programs

- Team player, self-motivated, results oriented & able to handle numerous projects concurrently

- Experimental mindset, marketing, technology & digitally curious

- Good business acumen to orient data analysis to business needs

Additional Information

Essential Functions

- Produce insights & analyses to improve marketing performance, drive understanding of issues & provide strategic recommendations

- Connect the dots leveraging analytics outputs & models to answer key Business questions

- Lead development & execution of approved analytics approach

- Track /monitor performance over the time & guarantee marketing model relevance to main Business Strategies (Affluent, Cash Conversion, E-Comm)

- Extract actionable business insights & trends from large data sets & build compelling stories that clearly communicate the findings & recommendations in powerful presentations for internal & external clients (e.g. insights on user behavior, campaign effectiveness, conversion drivers, lifecycle modeling)

- Conduct consumer-centric analytics using a variety of analytical methods & statistical models

- Develop Models, Approaches & Studies of existing customers using methods such as multivariate models & clustering segmentation, campaign targeting & effectiveness, predictive models, lifetime value analysis for consumers.

- Facilitate self-serve analysis to field marketers to enable independent everyday business decisions

- Reinforce a data-driven decision-making culture by monitoring impact of recommendations, implementation of key metrics & learning through initiative KPIs reporting to peers & senior leaders

- Develop experiments to optimize initiatives aimed at influencing usage behavior & engagement

- Create new insights-generation solutions by leveraging innovative analytical methods, developing & implementing scalable algorithms & models

- Provide rigor to the end to end analytical process to ensure accurate data goes in & out with effective analytical strategies

- Engage & collaborate with the local & hub marketing teams on an on-going basis

- Partner with peers in other functional areas (e.g., Products, Merchants, Sales, VCA, Innovation) & across global/regional teams to execute projects in ways that leverage the breadth & depth of Visa's resources

Drive MS&I's best practice documents & learning frameworks that can be applied across the marketing organization

Travel Requirements

- This position requires the incumbent to travel for work 10% of the time

Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit & stand at a desk, communicate in person & by telephone, frequently operate standard office equipment, such as telephones & computers, reach with hands & arms, & bend or lift up to 25 pounds.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines & applicable local law.

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