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Persado // AI-powered copywriting
Marketing, Full Time    Paris, France    Posted: Monday, March 18, 2019
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Who We Are:

Persado is reinventing marketing creative by applying mathematical certainty to the words we use in marketing communications. Words are the foundational DNA of marketing. By unlocking the power of words with Artificial Intelligence, companies win every digital marketing moment, experiencing dramatic new brand engagement & revenue performance across every channel. In an era where marketing budgets have hit the wall & digital marketing creative is underperforming, Persado is empowering companies to break out of this confidence crisis by shifting digital creative from subjective guesswork to science. The Persado Message Machine keeps companies from falling behind by using mathematical certainty to inform their brands & instill confidence that they are making every word count across each customer journey, & every channel.

Forward-thinking CMOs & marketing executives rely on Persado to continuously outperform by using words as a new source of value & differentiation, driving up to a 30X ROI across all of digital marketing & multiplying the impact of existing investments.

What We Are Looking For:

The EU Marketing Manager is responsible for planning, organizing & executing programs that generate new prospects & advance existing opportunities for the sales team in the EU, with an emphasis on France & Germany. This person will act as a liaison between marketing & inside, partner & field sales teams as well as central demand functions such as corporate marketing & global events. The EU marketing manager helps develop marketing plans consisting of multi-touch, multi-dimensional programs including both inbound & outbound tactics. Finally, the EU marketing manager will also help manage EU vendor contracts & relationships & supervise marketing assistants/ coordinators where relevant. This position will be based either in Paris, Franceand report to the VP of Marketing.

What We Want You To Do:

  • Develop & deliver the EU marketing strategy to meet agreed pipeline targets & deliver on direct & partner growth expectations
  • Define & execute programs to creatively demonstrate Persados value to prospects, customers & partners
  • Work with field marketing to identify & successfully execute key prospect, customer & partner events to support key pipeline & customer renewal & advocacy goals
  • Drive & support all Persado EU communications & events.
  • Incorporate Account Based Marketing (ABM) activities to key accounts
  • Support the EU partner organization through the execution of partner marketing activities incorporating communications, partner programs, events, & demand campaigns
  • Develop & implement pipeline acceleration programs jointly with sales
  • Research, choose, design & manage live events to be included as tactics in the overall marketing mix, & ensure there is a cohesive pre-event, at-event & post- event strategy to increase engagement & response rates
  • Interface with sales to determine sales enablement needs, & work with product/solution marketing to develop tools, programs in a box, training & content
  • Forecast, measure, analyze & report on impact of programs
  • Proactively engage with the direct & indirect sales teams to coordinate, communicate, & optimize the impact of marketing activities
  • Evaluate, select & manage vendors that contribute to local demand creation programs including events venues & services, digital marketing agencies, direct mail providers when relevant
  • Develop & implement target account strategy to support account-based selling
  • Communicate & educate the sales team regarding new & planned marketing activities including global, regional & local programs

What We Want To See:

  • 4 or more years of field or regional marketing leadership experience in the EU
  • Experience in conceiving of & executing on programs designed to engage CMO & marketing executives is a must
  • Extensive experience in localizing US-centric marketing programs/materials/formats effectively to key European markets
  • Proven experience working with sales teams & supporting programs to drive awareness, demand, & bookings
  • Ability to demonstrate a track record of success in all key areas of responsibility
  • Ability to consistently produce results on time & within budget
  • Ability to align tactical plans with strategies
  • Inbound marketing strategy/execution experience
  • Ability to understand decision impact on other areas of the business
  • Marketing automation experience (Marketo/Pardot)
  • Salesforce automation experience (
  • Fluency in French & German is a must

Who You Are:

  • Can learn quickly & communicate effectively in a fast-paced environment
  • Possess very organized & structured thinking for planning & project management
  • Highly motivated individual who thrives in a fast-paced team environment & is readily adaptable to changing market & organizational requirements
  • Leadership & initiative to drive business objectives
  • Strong oral/written communications skills

What We Offer:

  • Competitive salary & bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

*Kindly submit your CV in English*

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