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JackPocket // lottery tickets app
 
Remote, New York City or Santa Barbara, CA    Posted: Tuesday, April 06, 2021
 
   
 
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JOB DETAILS
 

Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, & more, via their smartphones. We're creating a more convenient, fun, & responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking an experienced User Acquisition Manager to help lead our acquisition strategy as we continue to expand throughout the US market. You will manage paid acquisition campaigns including strategic planning, campaign creation, & optimization across digital channels, including Facebook, Google UAC, Apple Search Ads, & emerging digital channels. You will be responsible for managing & scaling cost-effective media plans to drive customer acquisition & achieve marketing KPIs. We're looking for someone who is data-driven & a strong creative thinker. 

Responsibilities:

  • Manage mobile performance marketing campaigns across multiple ad networks including Facebook/Instagram, Google UAC & Apple Search - campaign set up, optimization, & budget allocation
  • Monitor, optimize, & report performance on campaigns & aforementioned ad platforms on an ongoing basis
  • Meet new customer acquisition targets, CAC, & revenue goals while managing an efficient budget & LTV
  • Research, evaluate, & test new user acquisition initiatives, then analyze performance to identify the highest impact opportunities
  • Work closely with Creative, Product, & Analytics on campaign development & testing
    • Spearhead creative optimization reporting & analysis to the Design team
    • Help ideate new news or product enhancements to help UA efforts
    • Work strategically with business analysts to build cohorted UA dashboards

Qualifications:

  • Hands-on B2C Mobile App acquisition experience with demonstrated proficiency managing mobile performance marketing campaigns across Facebook/Instagram, Google UAC, Apple Search, & other ad networks
  • Strong communication skills & an analytical background with a bias for developing data-driven solutions
  • Demonstrated experience working with performance marketing & media metrics (CPM, CPI, CPA, CPC & LTV) & understanding of the utilization & relationship between them
  • Demonstrated ability to own & optimize acquisition budgets
  • Proven track record increasing & scaling customer acquisition while driving down customer acquisition costs
  • Strong understanding of paid media attribution, fraud monitoring, analytical tools, testing & reporting methodologies

Preferred Qualifications:

  • In-house experience 
  • AppsFlyer & Looker experience a plus
  • Experience working in a startup environment

Why Jackpocket?

  • Medical insurance covered up to 100% by Jackpocket
  • Dental & vision insurance
  • 401(k) matching
  • Stock options
  • Commuter benefits & Citi Bike membership
  • Discounted gym membership
  • Catered meals & stocked kitchen
  • Flexible working hours
  • Autonomy & upward mobility

This is a full-time exempt position & is not eligible for overtime under FLSA requirements. We are an equal opportunity employer & all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, & reasonable accommodation for individuals with disabilities in employment, its services, programs, & activities. To request a reasonable accommodation, contact hr@jackpocket.com.

 
 
 
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