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Conductor // content marketing platform
 
Marketing, Full Time    New York, New York    Posted: Saturday, August 15, 2020
 
   
 
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JOB DETAILS
 

At Conductor, were passionate about helping companies help their customers. Many of the worlds top brands use our software & services to create & optimize content so that it gets found online. Were headquartered in NYC, & weve been named one of Crains Best Places to Work 9 years running.

Visit Conductor at www.conductor.com or on Twitter

The Retention Marketing Analyst will focus on increasing product engagement & increasing customer lifetime value (LTV) through automated retention marketing programs driven by email marketing & in-application notifications. This role will be responsible for product usage & adoption analysis, program strategy & activation, & ongoing testing / implementation of CRM activities. 

Key Responsibilities:

  • Lead efforts to define & improve lifecycle marketing strategy across email, push notifications, & other programs to increase retention & LTV across Conductor products
  • Partner with product team  to analyze user behavior & performance by product, geography, platform, programming, & other factors to understand usage, LTV, & churn 
  • Establish & conduct tests for new strategies to keep users engaged or win them back following inactivity or churn. Scale successful pilots & optimize through iteration.
  • Report out on overall KPIs as it relates to retention from email campaigns & push notifications to stakeholders & senior leaders.
  • Create & implement a retention marketing strategy to build loyalty, increase LTV & engage customers.

Background & Qualifications:

  • 3+ experience with email marketing
  • Experience analyzing customer cohorts, segmenting, & automating engagement touchpoint
  • Experience copywriting & developing emails
  • Experience working with editorial, product, creative, & technical teams.
  • Analytical mindset;  ability to translate data & trends into actionable insights & execute against them
  • Ability to work independently & collaboratively across teams
  • Inquisitive & strategic thinker with excellent analytical, written, & verbal skills with an eye for creating engaging presentations & simple reports
  • Proactive, can-do attitude, & adaptability
  • Ability to thrive in fast-paced start-up environment

Preferred Qualifications: 

  • B2B SaaS experience
  • Experience working with marketing automation & product usage tools: Marketo, Pendo, Heap, MixPanel
  • Experience working with customer-centered business goals

We'd love to hear from you if you're inspired by Conductor's mission to be customer first & people first. Our team is pioneering, collaborative, & passionate about helping people together through meaningful content & marketing strategies. Conductor is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

Disclosure: Conductor cares about your privacy. We are committed to maintaining your trust by protecting & processing your Personal Information that you provide to us in accordance with Greenhouse's Privacy Policy. Please take a moment to review before submitting your application.

 
 
 
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