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About Final Draft:
Final Draft has published Final Draft software - the number-one selling screenwriting application in the world - for 27 years. Final Draft automatically paginates & formats your script to industry standards, allowing writers to focus on what they do best - writing scripts. Used by such industry giants as J.J. Abrams, James Cameron & Aaron Sorkin, Final Draft software is the professional's choice & the entertainment industry standard. In addition to its flagship software product, Final Draft offers the annual Big Breakā„  Contest - a screenwriting competition that launches careers, & awards over $80,000 in cash & prizes. Final Draft also offers the Final Draft Mobile app for iPhone & iPad, making creativity truly portable. 

The Role:
Final Draft is seeking a remote CRO & Performance Marketing Manager to own the optimization of our sales funnel & drive performance for Final Draft's software products on web & mobile channels. Our current marketing team consists of six creative marketers specializing in growth, content, design, & product marketing, & each possesses deep knowledge of our unique niche. We value innovation, experimentation, & data-supported decisions in a collaborative, democratic, open, & respectful environment.

As our CRO & Performance Marketing Manager, you will manage the development of lead generation funnels & landing page strategy from ideation to execution, defining a clear strategy on how to test & scale. Your primary objective will be to convert visitors to customers. To do so, you'll become the authority on our customer journey through deep analysis of pathways, leveraging tools & testing to recommend product enhancements to help drive profitable customer acquisition, activation, & retention across our properties. You'll partner with the Content/Channel Manager to ensure the top of our funnel is filled with quality leads, & will work closely with the Product Marketing manager to ensure that customer messaging & experience is consistent before & after purchase. The CRO & Performance Marketing Manager is a key role in a fast-growing, highly profitable software business helping writers achieve their dreams.

The CRO & Performance Marketing Manager will report to Final Draft's VP of Marketing.
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