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Tinuiti // digital media
Marketing, Full Time    New York City    Posted: Wednesday, November 27, 2019
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Location - Any (US)

Tinuiti is looking for a seasoned Director of Corporate Communications to join our Marketing team. This role is a high impact role responsible for overseeing all aspects of Tinuitis effort to increase our brand awareness & employer branding by driving & overseeing PR, AR, event marketing, & internal communications. This role will partner closely with executives & senior leadership as well as collaborate with the broader Marketing Team. This role will report to our Chief Marketing Officer.

Essential Functions:

  • Build & advance Tinuitis public image to increase brand awareness, marketing revenue & support employer branding
  • Develop & drive external communications strategy & program, partnering closely with company executives, marketing leadership, HR, & division leadership to inform comms planning & ensure alignment to annual priorities & corporate messaging
  • Lead analyst relations program to generate demand & awareness from relevant analyst groups
  • Lead & develop a high-performing team of communications professionals, including PR, internal communications, & event marketing functions, ensuring close collaboration within marketing team & across Tinuiti as a whole
  • Deliver ongoing measurement of communications efforts across PR, AR, Internal Communications, & Event Marketing; work collaboratively with marketing operations on the creation of reports & manage associated vendor relationships
  • Set, track & report on KPIs to marketing leadership, executive leadership & other key stakeholders

Public Relations:

  • Define & oversee the execution of corporate PR messaging strategies on an annual basis; adapt & adjust quarterly as needed
  • Manage external PR agency & contract resources in support of corporate marketing objectives; ensure ROI from these investments
  • Measure the quality of source & ROI of each PR engagement
  • Assertively challenge & push forward Tinuitis ability to receive press in the media outlets that elevate our message & place in the industry, including the WSJ, NYT, broadcast, & other high profile / high quality sources (with the support of a PR agency)
  • As needed, develop executives with media training, counsel on analyst interactions, social media/personal brand building, & public speaking

Analyst Relations:

  • Assertively own & hold Analyst Relations partnership accountable for success & ROI, including deal flow & referrals
  • Create & manage AR calendar, exec owners & comms cadence
  • Manage submissions for industry evaluations, interviews for reports, briefings/inquiries, & ensure Tinuiti is in analysts consideration set
  • Work with executive leadership & creative resources to develop effective briefing materials

Internal Communications / Social Media:

  • Oversee, provide guidance, & help innovate internal communications channels (existing & new), including intranet, employee advocacy platform, employee events, & more
  • Oversee organic social media initiatives, & provide direction on maximizing visibility & ROI

Event Marketing:

  • In collaboration with executive leadership, ensure event marketing strategy is well-rounded, reflective of company priorities, & puts Tinuiti in the room with target accounts & key decision makers
  • Work with Event Marketing team to create effective & scalable in-person engagement opportunities at events that have clear processes, including processes for event planning, lead capture, sales engagement, attendee expectations, & measurement/ROI

Core Competencies:

  • Planning: Accurately scopes out length & difficulty of tasks, set goals/objectives, develops schedules, adjusts for problems
  • Written/Oral Communication: Excellent skills to communicate succinctly in a variety of settings & styles with the team & upper management
  • Action Oriented: Enjoys working hard, full of energy for new challenges, seizes opportunity
  • Comfort Around Higher Management: Can deal comfortably with senior managers, can present, understand & talk the language of higher management
  • Listening: Is attentive & an active listener, has the patience to hear people out
  • Developing Direct Reports & Others: Provides challenging & stretching tasks/assignments, aware of each person's goals, constructs compelling development plans & executes them, people builder
  • Directing Others: Strong ability to establish clear directions, sets stretching objectives, brings out the best in people, clear communicator
  • Managing Vision & Purpose: Communicates a compelling & inspired vision or purpose & talks beyond today
  • Priority Setting: Strong understanding of time/bandwidth of his/herself & others, eliminates roadblocks & creates focus


  • 7-10 years experience, ideally marketing to B2C brand advertisers
  • 5-7 years management experience
  • Experience with public relations, analyst relations, & event management
  • Previous internal communications experience is a huge plus
  • Bachelor's Degree required

About Tinuiti: Tinuiti is a performance & data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, & beyond. We believe success requires specialization across all channels, & our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people & our partners. Growing happiness guides everything we do & our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, & Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work & have fun doing it.

Disclaimer: This description has been designed to indicate the general nature & level of work performed by employees within this position. The actual duties, responsibilities, & qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

FLSA Classification: Exempt

Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.

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