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TheSkimm // daily newsletter
 
Marketing, Full Time    New York City    Posted: Friday, May 29, 2020
 
   
 
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JOB DETAILS
 

ABOUT THE TEAM AND ROLE

theSkimm marketing team is a small group of fast-moving & creative thinkers who nurture & grow theSkimm brand & member engagement across all platforms. The VP of Growth Marketing will be responsible for developing & executing a clearly defined marketing strategy to drive the growth of theSkimms direct-to-consumer products. Products include: paid app subscriptions, podcasts, e-commerce, events, & newsletter/media products. Our ideal candidate is motivated by hitting & exceeding aggressive Acquisition & Retention goals & has demonstrated success in owning multichannel campaigns. This role reports into the Chief Marketing Officer.

WHAT YOULL BE DOING

  • Accountable for direct-to-consumer growth & lifecycle marketing at the Skimm & captain of consumer revenue, acquisition, & retention
  • Concept & manage execution of growth strategies & marketing campaigns across owned & operated, paid, & earned channels, leading with owned channels first
  • Lead forecasting, attribution, & tracking efforts partnering with the Data & Engineering team to create a high performing team accountable for CPA, LTV & other key metrics
  • Oversee campaign management & large monthly budgets while hitting CAC targets
  • Create customer-focused lifecycle touchpoints to welcome, recognize, & win-back members
  • Advocate for project prioritization & drive internal awareness for marketing teams initiatives
  • Create & manage integrated campaigns that work harder as a whole & are greater than the sum of the discrete parts
  • Test into new channels to diversify sources of growth & successfully scale them
  • Structure & hire a high performing team of full-time employees & contractors
  • Partner closely with the Editorial & Content teams, Product, Advertising / Partnerships, Finance, Data & Engineering, & Brand Marketing / Community

WHAT WERE LOOKING FOR

  • 8-10 years of experience in consumer acquisition
  • Performance agency plus in-house start up experience a plus
  • Proven track record of driving data-driven customer growth
  • Experience in creating & deploying integrated, multi-channel marketing campaigns
  • Strong in ingenuity, not just relying on the playbook to do things uniquely Skimm & respecting our brand & incredible community, led by consumer insight & instinct
  • Balancing rigor of marketing analytics without analysis paralysis
  • Strong leadership experience & ability to mobilize direct & indirect reports across the organization
  • Experience in content marketing for growth including SEO & lead generation (ASO a plus)
  • Brand appreciation & customer orientation, not just a pay-per-click mindset
  • A player/coach who is flexible & wants to work in a fast-paced, collaborative environment with a lean team
  • Deep belief in our mission

WHAT WE OFFER

  • Comprehensive insurance plans, commuter benefits & 401(k) starting on your first day
  • Competitive salary & equity packages
  • Flexible vacation policy & generous holiday observances
  • One Medical Membership
  • Gym membership reimbursement
  • Catered Friday lunches & monthly gatherings
  • A vibrant office environment full of books, couches & a roof deck
  • Complimentary access to theSkimms growing suite of membership products
  • The opportunity to be part of a values-driven, hardworking & diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM

theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than seven million people. We're fundamentally changing the way our members consume news, consider products or services, & take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, & we've grown our product suite to fit into other routines at home, work, & on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, & more than 200,000 people voted with us in the 2018 midterm elections.

As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed & empowered choices whether that be in civic engagement, finance, career, health, & more. Founded in 2012 by two friends on a couch, we've since grown to over 100 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives & we're building a brand trusted by millions of female millennials across the country. Join us!

This is a full-time role based in New York, NY.

 
 
 
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