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MindBodyGreen
media destination for wellness
 
Marketing, Full Time    Brooklyn, NY    Posted: Thursday, May 30, 2019
 
   
 
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JOB DETAILS
 

Social Media Manager

We are looking to hire a passionate, creative, & detail-oriented Social Media Manager to join our growing Audience Development team. Not only with this individual be responsible for developing & distributing social media content designed to engage readers, but youll also work cross-departmentally to ensure that company-wide initiatives are strategically supported on mindbodygreens social media channels.

Responsibilities:

  • Write on-brand, platform-specific copy to drive engagement from our audience
  • Actively engage with our community of over 4 million followers & expand social reach
  • Create original content for Facebook, Twitter, Instagram, Pinterest, YouTube & Flipboard (videos, illustrations, GIFs, infographics, etc.)
  • Build targeted paid social campaigns for branded content to distribute across Facebook, Instagram, & other distribution social/native advertising platforms
  • Work closely with our sales team & brand partners to produce high-quality, original sponsored content that feels organic to our social platforms
  • Assist in scripting & producing engaging, social-specific video content that supports larger editorial initiatives
  • Manage relationships with third party agencies, publishing partners, & influencers to collaborate & distribute content effectively to targeted audiences on a daily basis
  • Monitor the latest media, social trends & tools & come up with ways to incorporate these into mindbodygreens social strategy
  • Devise compelling social distribution strategies as part of sponsored, editorial, or mindbodygreen events campaigns
  • Analyze social channel performance weekly to inform new strategic initiatives to implement & test accordingly
  • Assist in developing strategic partnerships with publishers, influencers & other relevant partners to drive traffic and/or grow our email list
  • Drive DR strategy for mbgPractices business & other eCommerce initiatives

Requirements:

  • Bachelors Degree in Marketing, Communications or a related field
  • 2-5 years experience in social media, marketing or communications
  • Passionate about wellness, mindbodygreen & our mission
  • Strong copywriting skills
  • Deeply interested in social media & the evolving digital media landscape
  • Exceptionally strong multi-tasking skills
  • Experience with all or any of the following platforms / programs is a big plus: Facebook Ad Manager, Buffer, Photoshop, Illustrator, Google Analytics, PubExchange, CrowdTangle, DojoMojo, Optimizely






 
 
 
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