Associate, TV/OTT Integrated Marketing

Were hiring an Associate, Integrated Media supporting HelloFresh & Green Chef brands within the Growth team. This role will assist in campaign planning across video (OTT/ TV) campaigns, aid in the execution of an innovative strategic approach to deliver against acquisition & brand KPIs. 

We are looking for an individual who thrives in a fast-paced environment, creating disruptive efforts in media, & understands how data & technology drive business. Additionally, the candidate must be a detail oriented, organized self-starter that is comfortable & articulate while communicating with internal teams, agency partners & vendors.

You will

• Plan, execute, & manage TV/OTT campaigns to successfully drive Acquisition & Brand growth of HelloFresh group brands: HelloFresh & Green Chef
• Work closely with agency partners & internal teams to manage deliverables including plan approvals, performance management, offers, optimizations, creative assets, contracts
• Act as key point of contact with external agency partners & marketing vendors, establishing & maintaining these relationships on behalf of HelloFresh
• Partner with our Brand team to generate creative briefs, provide creative recommendations & insights that optimize performance, document tests, & regularly share key findings to inform future initiatives
• Be data driven, constantly be analyzing performance to identify key campaign learnings & quantifiable business opportunities to improve campaigns
• Establish & execute test & learn agendas, including lift tests.
• Manage campaign setup, invoicing, & budget reporting for primary channels

You are...

• A customer acquisition pro with a proven track record in building & scaling paid marketing channels & managing media to KPIs
• Previous experience in TV & OTT, managing sizeable budgets
• Eager to learn & grow your marketing expertise
• A critical thinkerUse logic & reasoning to identify the strengths & weaknesses of alternative solutions, conclusions or approaches to problems.
• Enterprising Seek to take up & start new projects, able to work with speed & agility  
• Creative Challenge conventional methods & open to new ideas.
• Driven for Results Push projects to completion with a sense of urgency.
• Organized Organizational skills, project management skills & ability to multi-task are the foundation of everything you do.

At a minimum, you have...

• Bachelors degree in Business, Marketing, or a related field.
• 2-3 years experience in customer acquisition marketing
• Understanding of media fundamentals, across both offline & digital channels
• Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
• Previous agency or brand experience is preferred
• Proven ability to work cross-functionally in a fast-paced environment
• Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides
• Excellent communication skills with a sharp attention to detail & organization
• A positive, can do attitude
• Keen interest in & knowledge of emerging trends across the media landscape
• Demonstrated knowledge of Tableau, third party analytics platforms & media attribution technology/methodologies is a plus

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year