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Ripple // blockchain fintech company
 
Product, Full Time    New York City, United States    Posted: Wednesday, September 07, 2022
 
   
 
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JOB DETAILS
 

Ripple is the worlds only enterprise blockchain solution for global payments. Today the world sends more than $155 trillion across borders. Yet, the underlying infrastructure is dated & flawed. Ripple connects banks, payment providers, corporates & digital asset exchanges via RippleNet to provide one frictionless experience to send money globally.

Were looking for an experienced & entrepreneurial B2B focused product marketing leader to drive our product & go-to-market strategy for RippleNet. This person will own the strategic direction & go-to-market strategy for enterprise solutions across payments, blockchain, & digital assets for financial institutions. 

In close partnership with product management, engineering, business development/operations, sales & customer success leadership, youll develop the GTM strategy & roadmap for which customer segments & use cases to target for adoption.   This leader will collect & synthesize insights from the field teams, customers, markets, & regions to incorporate into the decision making process, & champion the voice of the customer to influence product roadmaps.

Youll grow, develop & manage a team of world-class product marketers helping them navigate opportunities through the ever changing payments & crypto landscape.  You will lead by example, serving as the customer expert across our product & business priorities.  You will excel at guiding your team to solve complex problems, driving clarity from ambiguity & pushing them to think differently from & beyond what already exists in the market to serve evolving customer needs.  

The ideal candidate will have extensive experience leading product marketing & strategy for a disruptive technology, ideally in Financial Services or Blockchain/Cryptocurrency.

What Youll Do:

  • Develop, hire, & manage a team of world-class product marketers across RippleNets key product offerings.
  • Lead go-to-market planning & cross-functional implementation for existing & new products or releases, including positioning, packaging, pricing, & incentives.
  • Lead market assessment, quantitative analysis, qualitative feedback, & represent the voice of the customer & market internally with Product Management & Engineering.
  • Uncover & initiate new business opportunities & use cases by engaging with customers, conducting market research, & tracking competitive trends.
  • Drive growth influencing holistic marketing initiatives, programs, & campaigns working with the broader marketing teams.
  • Partner with Revenue Ops, Sales, & Customer Partner Success teams to drive field enablement.
  • Drive innovation by leveraging key trends in the broader crypto/blockchain, digital asset, & fintech ecosystem.

What Were Looking for:

  • 16+ years of work experience; 5+ in an enterprise startup
  • Experience in a fast paced start-up environment is a big plus.
  • A strong track record of being both strategy & execution-oriented.
  • Excel at simplifying complex concepts in messaging & crafting well-connected positioning.
  • Ability to work across multiple regions & functions to represent the voice of the customer.
  • Outstanding verbal & written communication skills.  Strong presentation skills.
  • Serious attention to detail & commitment to excellence.
  • Proactive, energetic & relentless towards driving progress.
  • Ability to work in a highly matrixed organization to prioritize ruthlessly & deliver impact.
  • Strong leader that can hire & mentor a growing team.
  • A strong interest, curiosity & experience in digital assets / crypto markets.
 
 
 
 
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